Marketing Automation Manager

2 weeks ago

Sydney Central Business District, Australia Bang The Drums Full time

Position type: Full time
- Location: Sydney CBD, Inner West and Eastern Suburbs
- Job Id: BTD00003

**Top line**:

- Solve great problems with the very best technology platforms available
- Driven and high-performing young digital-first team in the online education industry
- Create innovative solutions for best-in-class customer lifecycle management
- Sydney

**The detail**:

- Partner with Product and Technology teams to develop and implement content for website personalisation initiatives
- Process mapping to capture customer journeys and workflows plus creation of solution blueprints / documentation for effective solutions / processes
- Create audiences and segment student and prospect database to target relevant customer segments to drive lead conversion, student engagement and new product cross-sell
- Work with the in-house creative team to produce engaging and relevant content
- Analysis and reporting

**You**:

- Degree qualified in Business, Marketing, Technology or related
- Strong technical experience with marketing automation tools; e.g. Salesforce Marketing Cloud (ExactTarget) [preferable], Adobe, Responsys, Marketo, HubSpot, Pardot, Silverpop, etc
- Experience working with developers / solution architects to articulate complex solutions into a scope of work
- Experience briefing and optimising creative to improve communications
- Excellent written and verbal communication skills
- Great people skills and strong stakeholder management skills
- A team player with a willingness to learn and solve problems

**Wrap Up**

If you love using industry-leading marketing automation technology, and you’re passionate about the customer lifecycle, this is the perfect role for you

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