Head of Paid Media

2 weeks ago

Sydney Central Business District, Australia HAYS Full time

Head of Paid Media at Dynamic Digital Agency

**Your new company**

Come and join a full-service inbound digital marketing agency. They offer expert digital marketing strategy, inbound marketing, paid outbound marketing, social media ads, content marketing, web design, SEO, video marketing and a whole lot more. The business sole company value is "treat the client's business as well as you'd treat your own."

**Your new role**

The Head of Paid Media is responsible for driving excellence across digital channels, including Google Ads, Meta, TikTok and more. The Head of Paid Media will lead a team of channel leads to drive change, excellence and best practice adoption within the Agency.
- Lead the Paid Media Team to achieve client outcomes across the agency.
- Work with teams to build best practices, structures & reporting.
- Draw on external and primary research, testing and trends to build product roadmaps and excellence standards.
- Build and test new products, betas, channels to drive greater client engagement and outcomes.
- Work with client teams on Tier 1 client strategies across performance channels.
- Participate and lead performance strategies and service pitches for existing and new clients.
- Work with the data team to build consistent reporting structures and templates.
- Champion the Agency as a leader in the industry through industry networking and thought leadership.
- Develop agency skills, culture and confidence within this channel offering in line with business direction, supporting teams implement experiments and betas, reporting back to the business on their effectiveness.
- Constantly seek efficiencies and improvements, championing the adoption of best in market channel practices for clients across teams.

**What you'll need to succeed**
- A strong level of understanding and hands-on skills in performance channels; particularly Google Ads & Meta.
- An advanced ability to independently plan, strategise, and mobilise to achieve a project.
- Ability to work collaboratively with multiple teams and stakeholders.
- Ability to get buy-in from teams to deliver a positive impact on Red Panda's accounts performance.
- Ability to lead relationships with key agency media partners.
- Strong leadership skills to inspire and lead a team.
- Strong communication skills.
- Ability to make data-driven decisions.
- Highly-effective and confident internal and external stakeholder management skills; including the ability to plan and host client and staff workshops, training sessions, pitches and meetings.

**What you need to do now**

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

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