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Digital Analytics Specialist

2 weeks ago

Parramatta, Australia Total Resource Solutions Full time

Location: Parramatta + WFH
- Pay Rate: Up to $750 per day + Super + Commission
- Contract Length: 6-months with likely ongoing extensions

**Digital Analytics Specialist - NSW Government**

Digital Analytics Specialist required by a NSW Government department based in Parramatta/WFH on an initial 6-month contract with likely ongoing extensions paying up to $750 per day + Super + Commission.
- **Location: Parramatta + WFH**:

- **Pay Rate: Up to $750 per day + Super + Commission**:

- **Contract Length: 6-months with likely ongoing extensions**

**Key Responsibilities**:

- Driving best practice innovation through the strategic use of digital and social marketing channels, data, technology and analytics, and driving demonstrable business outcomes
- Design develop & manage personalised customer experiences across all digital channels
- Leverage data and technology to deliver targeted and personalised digital media and collaborate with the website team to deliver a seamless onsite experience
- Work collaboratively across marketing teams to share insights and provide audience segmentation recommendations that inform the creative strategy for our campaigns across digital channels

**About You**:

- Experience with designing & implementing Personalisation and Testing programs (e.g. Salesforce Interaction Studio or equivalent, advantageous)
- Experience working with the Google Marketing Platform, particularly Google Analytics 360, Google Analytics 4 and Data Studio
- Designing and implementing custom tracking using Google Tag Manager
- Expert in managing and implementing digital performance media programs (SEM, Display, Social)
- Expertise in defining digital analytics, managing attribution and data driven marketing strategies that deliver demonstrable business outcomes
- Excellent understanding of the evolving marketing technology landscape

**If you have relevant skills & experience, please submit your latest CV in Word format.