Digital Marketing Manager

Afea Care Services, soon to be Leora HealthCare, is a leading disability, aged care and mental health service provider, operating across Sydney, Melbourne & Brisbane. In our quest to fulfil our vision to be the most trusted care provider in Australia, we’re undergoing an exciting era of change and rapid growth. Want to come along on our journey?

We have a fun, family-focused culture dedicated to high performance and care excellence. In fact, Afea has been recognised by the Australian Financial Review as one of the Best Places to Work for four consecutive years (2021-2024) and received recognition for our commitment to employee wellbeing. We love to celebrate diversity and promote our values of being authentic, purposeful, responsible and understanding.

**About the role**

We’re seeking a highly motivated and results-driven Digital Marketing Specialist with a passion for growth and performance marketing to join our team in Parramatta. In this role, you will focus on optimizing digital campaigns, driving lead generation, and scaling our marketing efforts. Reporting to the Chief Marketing Officer, you will be responsible for executing data-driven strategies that enhance our digital presence, increase conversions, and contribute directly to business growth. This position is ideal for a performance-focused individual who thrives in a fast-paced environment and excels at delivering measurable results.

**You’ll absolutely thrive if**
- You have a knack for effective growth and performance-driven marketing strategies
- Data and analytics excite you, and you leverage insights to optimise campaigns and drive lead generation.
- You excel in a fast-paced environment where you’re managing multiple tasks focused on achieving measurable business outcomes.
- You’re results-oriented, with a talent for crafting compelling, conversion-focused messaging across digital platforms.
- You’re highly organised, yet agile and adaptable when priorities shift or new opportunities arise.
- You have a passion for creating meaningful connections between brands and their audiences

**Your typical work week**

Most of your time will be spent managing and optimising digital marketing campaigns across various channels. On any given day, you could be:

- Managing paid advertising campaigns across Google, Meta, and LinkedIn while effectively managing budgets to optimize CPL (Cost Per Lead).
- Assisting to maintain the Leora Healthcare website and intranet to ensure a smooth user experience and alignment with business goals.
- Setting up automated client journey touchpoints to enhance engagement and improve customer retention.
- Analysing SEO performance and making data-driven recommendations to the content team to improve search rankings and organic traffic.
- Collaborating with our Talent Acquisition team to activate paid ads aligned with Leora’s recruitment strategies.
- Developing landing pages that ensure a seamless user experience and drive conversions.
- Liaising with our Graphic Designer and content creators to produce high-quality digital assets.
- Reporting on the effectiveness of campaigns and presenting actionable insights and recommendations to stakeholders.

**The essentials**
- Hands-on experience and the confidence to set up sophisticated ad campaigns and sales funnels on platforms like Google and Meta (without an agency)
- Proficient in digital marketing tools such as Google Analytics, Google Ads, and social media advertising platforms
- Strong analytical skills, with a track record of using data to inform and optimize decision-making.
- Exceptional written and verbal communication skills
- Experience in the disability or aged care sector is preferred but not essential

**_What can we offer you?_**

If you’re looking for somewhere to pursue your passion and make a difference, join Afea and you can enjoy:

- A competitive remuneration package
- An additional “Afean Day” of paid leave to focus on self-care
- A compounding yearly bonus to celebrate your Afea-versary
- Appreciation, rewards and recognition programs
- Work life balance with flexible work options
- Access to the innovative Leora EAP platform
- Learning and development opportunities

**To Apply**: