Audience & Brand Growth Specalist

2 days ago

Surry Hills, Australia News Corp Australia Full time

This is an exciting opportunity for someone with exceptional quantitative and problem-solving skills that can help us quantify incremental audience growth. You will also be able to develop beyond the role and step into a more consultative business partnering role and influence the direction of a brand new team

**Opportunity Highlights**
- Opportunity to join a newly established team at the ground level, and shape its path
- Advocate the strategic importance of audience-led thinking in Australia’s largest media organisation
- Opportunity to drive real impact and influence the future direction of News Corp Australia
- See your work deliver tangible business outcomes

**Ambition for the team**
- Champion audience growth and provide transparency on the business performance to grow and maintain a healthy audience in terms of volume, engagement and diversity
- Define and steward the strategic approach to how News Corp Australia identifies and pursues new audience opportunities.
- Advocate for audience-led innovation with an agile approach to exploration, design, validation and iteration.
- Proactively identify new organic and inorganic audience growth opportunities underpinned by audience and market insight.
- Provide visibility and recommendations to provide direction on future investments related to audience growth.

**How does your role fit into delivering this ambition**
- Lead the development of the methodology to determine the audience growth impact of an initiative at an enterprise level, alongside the Head of Audience & Brand Growth.
- Partner with business stakeholders to maintain an enterprise-wide view of planned audience initiatives, provide strategic advice and determine audience impacts.
- Proactively support identifying growth opportunities that will enable NCA to reach its audience aspirations and engage new and diverse audiences.
- Help define the team’s direction and embed the newly formed Audience & Brand Growth team within the organisation.

**What we are looking for in you**
- A commercial & analytical thinker with an ability to understand value drivers
- Strong quantitative and modelling capabilities
- A passionate problem-solver
- A natural relationship builder
- Ability to communicate with impact and make the complex simple
- Entrepreneurial / Proactive self-starter
- Ability to manage ambiguity and change
- A bonus: Project and program management experience

**What's next?**
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply_

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