CRM Lead

4 days ago

Loganholme, Australia LSKD Full time

**Description**:
The gig
This role is all about strategy and execution - crafting data-led campaigns, optimising automations, and bringing our loyalty experience to life. You’ll collaborate across performance marketing, retail, and community teams to make sure every touchpoint delivers on our mission to inspire people to chase the vibe.
If you’re obsessed with customer journeys, thrive on innovation, and love seeing results come to life in real time - this is your chance to help shape how we connect with our community globally.
Our story
LSKD is an Australian-owned and operated brand with our HQ in Loganholme, that prides itself in producing high-quality functional sportswear with a street aesthetic. Ever since our formation we’ve never been content settling for the norm; we’re constantly evolving and challenging the status quo, inspired by the restless few who influence style, shape the future and strive to be 1% better everyday.
Benefits and perks
- Be part of Australia's fastest growing activewear brand
- A vibrant, fun and collaborative office culture
- Epic team member discounts on our product as well as exclusive deals struck with other local retailers and establishments
- EAP to support your wellbeing
- Personal development investment - start smashing your goals through complimentary listening to our LSKD book library via Audible, plus dedicated workshops and seminars
- Genuine pipeline for career development

Key tasks and responsibilities
Lead end-to-end automation journeys and A/B testing to lift conversion and community lifetime value
Partner with Marketing, Retail, and Community teams to close the data loop, optimise targeting, and maximise performance marketing impact
Collaborate with the Product and Merchandise teams to evolve our loyalty program through rewards and exclusive experiences
Use tools like Triple Whale, Klaviyo, Yotpo, and Tapcart to identify opportunities, optimise flows, and elevate CRM performance
Unify data and insights across channels to drive smarter segmentation, community growth, and cross-channel integration
Analyse campaign performance, share actionable insights, and ensure compliance across all regions
This role contributes directly to key growth metrics like customer lifetime value, loyalty membership, and community retention. Specific KPIs are set annually to align with overall brand goals - including increasing CLV, loyalty members, and retention rates, as well as database growth and ROAS benchmarks
Essential skills and exposure
- 3+ years in a CRM or Digital Marketing role with proven results in campaign execution and loyalty programs
- Hands-on experience with Klaviyo (essential) and familiarity with tools like Power BI, Google Analytics, Excel, and CDPs
- Strong grasp of database management, personalisation, and segmentation strategies
- Confident managing platform builds, templates, automations, and lifecycle journeys
- Analytical, detail-oriented, and proactive - with a knack for solving problems and spotting opportunities.

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