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Digital Marketing Manager

3 weeks ago

Padstow, Australia O'Brien Glass Industries Limited Full time

Are you wanting to work for an organisation that values their people, invests in communities and has a commitment to our environment? If this resonates, then we have an opportunity for you.

**The Role**

We are currently seeking a passionate and experienced Digital Marketing Manager to join our Marketing team on a Fixed-term 12 month contract. Reporting to the Head of Group Marketing, the Digital Marketing Manager will lead O'Brien's end-to-end digital strategy from the external execution across paid and organic search, our google ratings and how customer perceive us, through to the design, execution, and performance of our web infrastructure across our three divisions. The role has a pivotal role in our consumer proposition, how our customers understand us but also our insurance and B2B propositions as we transition customer journeys to digital options. Key duties and responsibilities include:

- SEO optimisation, including using on and off page strategies to ‘Play Googles Game' well to be rewarded with high organic traffic
- Managing PPC (paid search and paid display)
- Promoting our national service footprint through the digital lens via Google Business Profiles to ensure representation as local, relevant, expert, versus the high volume of local competition
- Management and delivery of our website strategy for our core online platforms
- Supporting advertising campaigns in terms and ensuring alignment of web messaging, to create familiarity and connection with traditional media execution
- Managing of a range of external partners to ensure our strategy is effectively executed. We have a small internal team but extended external team, the roles requires relationship management, alignment, collaboration and innovation are key to ensuring we are their partner of choice and get the best service and insight as a result

**The Perks**

O’Brien® is committed to giving you fantastic benefits, a platform for development and working with you to grow your career. To support this, we offer:

- Work for a company that values you and your contribution
- Flexible working option including hybrid working arrangements
- Ongoing incentive, reward, and recognition programs
- Ongoing learning and development opportunities

**What we are looking for**

At O’Brien® we are Caring, Collaborative, Genuine and Driven. We call this our DNA, and it’s what we look when growing our teams. If you fit the DNA, you’ll fit here. In conjunction we are needing some with:

- A minimum of 5 years’ hands of digital marketing experience in a customer service focussed environment
- Demonstrated experience in developing and implementing online, social media and e-commerce marketing strategies
- Proven experience in WordPress or an equivalent content management system
- Advanced knowledge of the Google suite (Google Analytics, Google AdWords, Google Search Console, Google Tag Manager, Google Business Profile)
- Outstanding Project management skills and the ability to work under pressure, multi-task and meet tight deadlines

As part of Belron®, the world's leading glass specialists operating in 35 countries, O'Brien® puts our customer sat the heart of everything we do. We serve more than 300,000 Customers each year, 24 hours a day, 7 days a week, 365 days a year. We are a highly successful business, and we need talented people like you to keep us strong. We strive to create a work experience where you can be yourself, achieve great things and feel inspired. A workplace where you can be your best you.

O’Brien® is an equal opportunity employer. We celebrate diversity and are committed to create an inclusive environment for all employees. Our goal is to be a diverse workforce that is representative of the communities we serve. If you don’t quite meet all the criteria but feel like you could make a difference at O’Brien, please get in touch with our team.