Commercial Insights Manager

Medium Rare, Australia’s leading content marketing agency, is looking for a Commercial Insights Manager to act as the expert in audience insights to inform high-quality commercial content campaigns and audience understanding for our clients (such as Qantas, Bunnings, AICD, Coles), their partners and high-value advertisers. This is a rewarding opportunity for a creative insights specialist to provide meaningful guidance and support to a high performing, highly collaborative team.

Working within Rare Creative, the agency’s energetic and fast-growing branded content studio, you will work closely with our Head of Strategy & Insights and our Sales team to champion audience understanding and continued delivery of our best in class strategic commercial responses. You are someone who relishes finding the perfect insight to meet the client’s objective. You see stories in data and appreciate the value of simple yet exciting storytelling to communicate. You are endlessly curious, love a challenge, have a deep understanding of brand/marketing strategy and are at your best collaborating with, and supporting, others.

**What’s the role?**
- Works closely with Rare Creative Strategy & Insights Director with consumer/category/brand insights to inform commercial content strategy.
- Monitors market and consumer trends, industry development to identify and translate into strategic commercial opportunities.
- Closely collaborates with Content and Partnerships team members to develop content solutions that ladders up to strategic positioning.
- Utilising Search/SEO and website insights (Buzzsumo, Google Trends, SEMRush) to inform commercial content ideas.
- Manage and develop our Red Planet data offering and partnership - working with one of Australia’s largest databases of over 12 million Australians with the goal of shaping and growing our in market data offering to meet the needs of our commercial clients.
- Management of sales collateral to support and identify commercial opportunities.
- Management of annual brand Reader Surveys.
- Manage and support of one direct report (Digital Campaign Analyst).
- Oversee post campaign performance reporting and analysis and development of case studies as conducted by Digital Campaign Analyst.

**Who you are**
- 10+ years experience working preferably within a media/digital agency, or client side in marketing, in a data, analytics or research role.
- An audience first mindset to ensure all campaigns and content meet specific audience needs.
- An understanding of brand and communications strategy and client needs.
- Excellent communicator across a range of stakeholder groups.
- A sense of curiosity, love of learning and willingness to grow your expertise.
- Expertise in analytical tools such as Roy Morgan, BuzzSumo, SEMRush, Google Trends.
- Experience working with large data sets to extract meaningful insights.

**Working at Medium Rare**

Our team is dynamic and high-performing and we seek to support our people to do their best work:

- We prioritise healthy work relationships by bringing our team together in productive and collaborative ways, celebrating individual and joint achievements.
- We have adopted hybrid working, and our office workspace is within a 6 star Green rating building designed around core environmental initiatives to promote sustainability.
- We are open to ways to improve our processes by creating ways of working that enable collaborative, creative idea generation.
- We prioritise our integrity as a team and individuals by working hard to maintain high professional standards, seeking out diverse and varied client work and pushing back on unreasonable client demands.
- We are hardworking and stay true to our strong Medium Rare brand and reputation, leading positive relationships with our clients and showing them that we understand their worlds

**What’s next?**
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply_