CRM Coordinator

2 weeks ago

Brisbane, Australia Culture Kings Full time

**Who we are**:
Culture Kings is a premium streetwear brand with exclusivity and superiority across a wide range of genres, styles and cultures. Curated with an extensive selection of over 100 leading brands from around the world, as well as World Exclusive pieces you won’t find anywhere else, the Culture Kings collection stands as one the most sought-after streetwear retailers on the market today.

Frequently visited by some of the world’s best athletes, artists and tastemakers, Culture Kings remains ahead of its game in offering an elite perspective of the ever-changing global streetwear landscape.

**The Opportunity**:
We are looking for CRM Coordinator to join our Digital Marketing team. You will be responsible for successfully managing the Culture Kings CRM Flows & Campaign program that has the clear goal of increasing customer retention and frequency to ultimately increase customer lifetime value.

The CRM coordinator needs to exhibit strong analytical abilities to evaluate end-to-end customer experiences across multiple domains, channels and customer touch points. This individual will work closely with the design, ecommerce and performance teams to ensure flows are constantly updated with new content and offers to best represent Brand & Margin outcomes.

**Essential Functions**:

- Consistently briefs and executes campaign and BAU direct communications with a high attention to detail
- Owns execution of CRM flows across multiple Culture Kings and Branded product domains
- Identifies critical conversion points and drop off points in EDMs and Landing Page and partner with E-commerce and development to lift CLV and frequency
- Constantly identifying campaign AB testing opportunities to lift CVR and CTR via copy iterations, offer iterations and driving best use of Not For Sale product
- Measures and reports out on performance of Flows - referencing insights on why something is or isn't working, don't focus on just highlighting up and downs
- Developing, implementing and optimising triggered/ automated flows to support customer conversion, retention, referral, cross-selling and reactivation.
- Managing relationships with vendors like Klayvio to work on improvements & account optimisation.
- Identify source of truth for RFM measures to better align KPI’s

**Skills & Experience**:

- 3+ years experience in a similar position within the online Fashion industry desirable,
- Experience using Klaviyo not essential but highly desirable
- Strong Excel skills, with the ability to work with large datasets and analyse and comment on trends
- Ability to build strong relationships with external partners
- High level written and oral communication skills
- Highly organised with attention to detail and the ability to work autonomously
- Exceptional understanding of the fast fashion market
- Ability to multitask, meet multiple deadlines and project management skills.

**APPLY NOW**

CultureKings #CultureKingsCareers

Culture Kings Inc. is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.

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