Marketing Specialist

**Job Title**: Marketing Specialist

**Location**: Adelaide, South Australia

**Employment Type**: Full-Time, Permanent

**Salary Range**: $78,515 per year + superannuation

**Applications Close**: 19 May 2025

**About Mortar AI**

Mortar AI is a forward-thinking technology company at the forefront of the AI revolution, delivering cutting-edge marketing solutions that blend creativity, robust data analytics, and emerging technologies. We partner with businesses across diverse industries to develop holistic, AI-driven strategies—from programmatic advertising and predictive analytics to hyper-personalised marketing—ensuring they connect with the right audience at the right time. Our collaborative, client-centric culture encourages experimentation and continuous innovation, underpinned by our dedicated R&D efforts. We believe in investing in new AI tools and fostering a culture of lifelong learning to keep our team adaptable and curious. By pushing the boundaries of what’s possible, Mortar AI is empowering businesses to stay ahead of the curve in an ever-evolving market and shaping the future of modern marketing.

**Position Overview**

You will play a pivotal role in planning, implementing, and analysing multi-channe marketing campaigns that align with our business objectives. A key part of this position will be leveraging AI tools (including ChatGPT and similar models) and programmatic marketing platforms to optimise and refine marketing strategies.

**Fluency in written and spoken English is essential** for success in this Australia-based position.

**Key Responsibilities**
- **Marketing Strategy & Planning**:Develop and manage detailed marketing plans, including media plans and budget breakdowns, ensuring alignment with overall business goals and exemplary marketing campaign execution.
- **AI Integration**:Use AI-driven tools and multiple LLMs (including ChatGPT/OpenAI, Anthropic Claude, Google Gemini, Mortar Co-pilot) to enhance content creation, customer engagement, and campaign workflows.
- **Programmatic Marketing**:Implement and optimise programmatic advertising campaigns; manage CDPs, DSPs, and DMPs for highly targeted marketing efforts.
- **Marketing Automation**:Design, automate, and optimise AI-driven multi-channel campaigns using specialised platforms (HubSpot, Klaviyo, Acoustic) to streamline customer journeys and maximise engagement efficiency.
- **Campaign Execution & Oversight**:Lead end-to-end campaigns across digital platforms such as Google Ads, Meta Ads (Facebook/Instagram), and other relevant channels.
- **Research & Insights**:Conduct market research to identify new market opportunities, customer segments, and competitor trends. Provide insights to guide content creation, pricing, and revenue model strategies.
- **Collaboration & Content Creation**:Work closely with sales and creative teams to produce marketing collateral, case studies, and promotional materials.
- **Performance Analysis**:Monitor and analyse marketing performance using analytics platforms. Provide data-driven insights and actionable recommendations for improvements.
- **Brand Management**:Develop and maintain brand guidelines, including messaging, architecture, and identity to ensure consistent representation.
- **External Partnerships**:Foster and maintain relationships with external vendors, agencies, and other partners to efficiently execute marketing plans.
- **Digital Marketing & SEO**:Advise on SEO best practices, content calendar development, and digital marketing strategies to boost online visibility.

**Qualifications & Experience**
- **Education**:Bachelor’s degree in Business Marketing or a related field.
- **Experience**: Minimum 2 years of professional experience in marketing or tech-related marketing roles.

**Technical Proficiency**

**(Essential)**:

- **Programmatic Platforms**: Hands-on experience with Adorm DSP and Vistar DSP for programmatic campaign management.
- **Data Management Platforms**: Proficiency in Adform Publishing DMP for audience segmentation and experience managing CDPs (Customer Data Platforms).
- **Marketing Automation & CRM**: Advanced expertise in HubSpot CRM, Klaviyo, and Acoustic marketing automation platforms.
- **Digital Advertising**: Mastery of Google Display & AdWords, Meta Ads (Facebook/Instagram), and campaign execution across programmatic channels.
- **AI Tools**: Demonstrated experience with OpenAI models (e.g., GPT-4, ChatGPT) and other LLMs for content generation and workflow automation.
- Proven ability to create complex marketing strategies, media plans, and campaign proposals requiring niche technical expertise.

**(Highly Regarded)**:

- Advanced skills in data analysis and interpretation for enhanced marketing campaign efficiency.
- In-depth knowledge of marketing (programmatic, search and social) campaign optimisation techniques.**▪**Expertise in real-time bidding (RTB) and campaign attribution modelling.
- Experience with AI-driven predictive analytics tools an