Digital Marketing Specialist

1 day ago

Brisbane, Australia Great Southern Bank Full time

Join us at Great Southern Bank and make a difference in the lives of over 380,000 Australians With over 75 years of experience putting our customers first, we're proud to be customer-owned and focused on helping all Australians achieve homeownership.

As we continue to grow and invest in technology, products, and people, we're seeking motivated and enthusiastic individuals to join our winning customer team. Our culture is flexible, approachable, supportive, and fun, allowing our team members to thrive both at work and at home.

**About the role**

Great Southern Bank is seeking a highly motivated and results-driven Digital Marketing Specialist to join our team and help drive growth for one of our exciting new product offerings. In this role, you will have the opportunity to develop and execute digital marketing campaigns across owned and paid channels, and to work with some of Australia's best marketers to generate new sources of traffic, leads, and sales.

Key responsibilities will include:

- Plan, execute, and optimise Paid Search, Social, Display, and Affiliate campaigns with full ownership of results and performance.
- Analyse digital marketing channels to identify areas for increased investment or reduced spending.
- Manage campaigns to allocated budgets and business targets.
- Optimise and test landing pages, ad copy, bid strategies, etc.
- Develop and maintain regular reporting for digital marketing campaigns and provide ad-hoc reporting as needed.
- Collaborate with marketing and digital teams to review and influence campaign strategy and increase sales.
- Manage budgets for digital marketing and report any variances.

**A little bit about you**
- A Master of Digital Advertising techniques with a passion for performance marketing, conversion rate optimisation, and audience activation.
- You'll bring hands-on expertise in Google Ads, Facebook Ads Manager, and preferred experience in Search Ads 360, Campaign Manager 360, and Display & Video 360.
- Driven by data and analytics, constantly striving for results and success.
- Your reporting skills using Google or Adobe Analytics, Microsoft Excel/Google Sheets, and Data Studio/Power BI/Tableau will drive campaign success.
- Bonus points for experience with tag management systems like Google Tag Manager or Adobe Launch.
- A trendsetter, always staying ahead of the curve and adapting to market changes.
- A multi-tasking powerhouse, delivering high-quality results with precision and attention to detail.
- A fearless challenger of the status quo, always seeking ways to improve and innovate.
- Financially savvy with a sharp eye for detail and strong numerical skills.
- A natural relationship-builder, skilled in listening, influencing, negotiating, and persuading stakeholders at all levels of the organization.

**Make an Impact**
- At Great Southern Bank, we're committed to building a strong, inclusive and diverse workplace, where people feel a sense of belonging, are valued, connected and respected. We value diverse backgrounds, cultures, abilities, ideas and experiences; recognising the benefits they bring to our work, our communities and the way we help our customers. We support and promote an inclusive culture through flexible ways of working, collaboration, fair and equitably decision making that empowers our people to be at their best every day._

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