Digital Performance Manager

If you could create the best digital bank in Australia, what would it look like? And how would it make life easier for customers?

We’re wondering the same thing.

**We built it. We launched it. Now, we run**

Twelve months ago, we started with an idea: to disrupt the industry with a beautiful, brilliant banking solution designed specifically for small businesses and everyday Aussies. We added some curiosity and bravery. And we built a team of legends.

**We need industry stirrer-uppers**

You know: non-conformers. Those who are compelled to do something different. Who care enough about the customer to ask the big questions no one else will. Who want to know what if. What if we tweaked this or toggled that. You zig when everyone else zags, disagree without being disagreeable, and love the rush of starting something new.

**Specifically, a Digital Performance Manager not boxed in by job title**

The Digital Growth team delivers best in class digital experiences for existing and potential AMP customers. In this role, you will own the implementation and optimisation our Paid and Owned channels to drive acquisition and retention outcomes. Your day to day responsibilities may include;
- Deliver end to end performance digital marketing campaigns in paid, owned and earned digital channels (including SEM, Social (Facebook, Instagram, LinkedIn), Native, Affiliates (is Finder, Canstar etc), Display) to achieve key commercial outcomes
- Explore and test new channels where appropriate
- Analyse data in Adobe Analytics and AppsFlyer for insights to inform optimisations and surface opportunities for current and future activity
- Identify areas of conversion rate improvement for your activity and work with stakeholders to drive growth and efficiency through those optimisations
- Deliver reports on activity with key insights and future optimisations including the ‘why’ to key stakeholders across the business.
- Work closely with external agencies and channel partners to inform strategy and optimisations
- Drive creative and campaign set up according to best practice and insights from previous campaigns while engaging in an iterative model of test and learn
- Support the end-to-end digital marketing process for the digital portion of campaigns from strategy to execution to drive customer and commercial outcomes, including conceptualisation, planning, agency and vendor briefing, feedback, stakeholder engagement, channel testing and continuous performance forecasting and reporting.

**What matters**
- Hands on experience directly managing successful digital marketing campaigns across multiple channels, including but not limited to SEM, Social, Display, and Native advertising
- Experience optimising mobile campaigns and tracking in an MMP like AppsFlyer or Adjust highly desirable
- Proven success driving commercial results in PPC advertising achieving CPL and CPA targets, within an agency or strong internal performance marketing experience
- Demonstrated ability managing martech including AppsFlyer or an MMP, SEMRush, and experience with Adobe or Google Analytics experience is highly desirable
- Highly effective disciplines in planning, plan execution, prioritisation and stakeholder management

**What doesn’t matter**

You don’t have to be from the finance world, as long as you’re tech-minded and a restless and relentless customer champion.

**Imagine the lovechild of a fintech startup and a big four**

Agile and hands on meets established and fully resourced. That’s kind of who AMP Bank is.

We’ve just built a whole new, digital business from the ground up. Only we’ve done it with the backing of a leading tech platform that works (the same tech that fuelled Starling Bank’s success in the UK) and the financial muscle of AMP’s 170-year heritage.

But what we’ve built isn’t static - it’s living, evolving, and shaped by our customers. Every piece of feedback, every idea will push it forward, guiding what we build next to create something truly special.

**Take that. Add you. Shape who we become.**

Right now, we’re taking the best of AMP’s current culture, borrowing from successful neobank cultures and creating something entirely new. So, there are still a lot of unknowns.

But you’ll be part of the original squad, setting the tone for who we become. A lot of it will be trial and error and making mistakes, so you need to be comfortable with things not always going to plan. We are.

And we’re 110% in this together. So, you won’t go it alone, but you will be called to muck in and play your part. This is no place to hide. We want your ideas to be heard and celebrated. It’s about moving fast, working together and being transparent in everything we do.

This is how we’ll make AMP Bank happen.

**It’s all of the fun, with none of the financial risk**

This is your greenlight to take a sledgehammer to traditional banking and build a meaningful digital business from scratch. One that’s so simple, smart and savvy, people write songs about