Product Marketing Manager

2 weeks ago

Brisbane, Australia Gybe Consulting Pty Ltd Full time

Newly created position to drive success of private label and exclusive brands
- Work within a high performance, innovative, collaborative team

**About our Client**

Gybe Consulting are partnering with a high profile, much loved Consumer brand on a Product Marketing Manager role. This exciting, newly created role will be driving the success of private label and exclusive brands and will have a remit across the full marketing mix with budget management responsibility.

**Role Responsibilities**
- Work alongside Category Managers and Product Development Managers to understand market dynamics, consumer insights and drivers to anticipate trends, and plan marketing accordingly
- Develop brand marketing strategies and 12 month marketing plans across product portfolios
- Develop unique and compelling campaign propositions, creative and messaging for each campaign
- Execute Through the Line campaigns in conjunction with the wider marketing team.
- Optimise private label and exclusive brand inclusion in campaign calendars
- Ensure all campaign documentation and templates are kept up-to-date and available as required
- Liaise with the Studio and Multimedia teams for development of campaign assets (ATL, POS)
- Hold regular Campaign Planning meetings to ensure campaign alignment
- Ensure brand consistency across all touch points
- Manage external media, digital, and creative agencies
- Maintain a clear understanding of customer experience strategy, value strategy and market segmentation to ensure campaigns meet audience specific objectives
- Foster a spirit of teamwork and unity among team and department members
- Uphold high levels of cross functional communication with key internal and external stakeholders such as cross functional team members, suppliers, agencies and customers

**Personal Attributes**
- Knowledge of and marketing exposure to FMCG and/or retail environments
- Minimum five years marketing experience within brand/product management
- Proven ability to have a strategic input and end to end campaign management responsibilities
- Excellent communication and strong leadership skills
- Proven skills as a leader and decision maker with the ability to exercise judgement and show initiative
- Ability to demonstrate a high level of strategic planning, problem solving and analytical skills

What’s On Offer
- Work for a Nationally recognised household name in a full mix marketing role
- Cohesive and dynamic team with an innovative approach
- Strong focus on team culture, support and development
- Competitive salary
- Hybrid working

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