
Full-time Marketing Manager
2 weeks ago
**Full-Time Marketing Manager - Rosebery, NSW**:
**Responsibilities**:
- Define and deliver the overall marketing strategy and customer plan.
- Collaborate with global partners to define the local marketing plan for mono brands (A.P.C., Ganni and rag & bone).
- Manage and phase annual marketing budgets, and benchmarks / forecasting for CRM.
- Weekly and monthly reporting to anticipate trends and adapt plans based on insights.
- Oversee the CRM, lifecycle and loyalty strategy with the support of a CRM Specialist. Champion the AB testing agenda with a focus on increasing engagement and lifetime value.
- Deploy successful marketing campaigns from brief through to post campaign analysis, including but not limited to:
>Social, content and ambassador
>Website and blog
>CRM
>Partnerships
>In-store experience including windows and activation space
- Develop pro-active and reactive marketing solutions to meet business needs (e.g. revenue, visitation, awareness and more).
- Bring thought-leadership and omni-channel excellence to raise total brand awareness & create memorable brand moments, with a strong lens on driving the best omni-channel customer experience.
- Partner with Buying, eCommerce, Creative and Retail teams to champion marketing and Community within the business.
- Build strategic relationships with key industry players, agencies, brands and shopping centres.
- Lead and coach a team of three to assist in the delivery of the above strategies.
The key requirements for the role include:
- At least 5 years experience as a Marketing Manager.
- A background in retail fashion favourable but not essential.
- Proven experience with CRM strategy.
- Proven experience devising and leading omni-channel marketing campaigns.
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