Afl Digital Content Producer

ABOUT YOUR NEW ROLE

Sporting News Australia is seeking a creative and driven content producer to join its growing editorial team.

At SN, Digital Content Producers are the eyes and ears of our newsgathering operation. As part of this team, you will be responsible for identifying and writing compelling stories across a variety of sports topics, predominantly Australian rules, that engage communities of fans on different digital platforms.

Daily duties could range from writing a quick breaking news burst to an SEO article about how to watch a game or an explainer that advances a story in real time. You can tackle each with an expert’s authority and voice, creating content that informs, entertains, or otherwise adds value to the conversation. You are also comfortable writing in formats that transcend traditional newspaper-style articles, including live blogs and lists, and incorporating storytelling enhancers such as embedded video and social media posts, bullet points, tables, graphics and data.

Applicants must have strong knowledge of and passion for Aussie rules alongside passable knowledge of SN Australia's other core coverage areas: rugby league and cricket. Interest in sports betting and fantasy is also a plus. The more you know, the better

HERE’S A BREAKDOWN OF WHAT YOU’LL (PRIMARILY) DO

Curate and write essential stories that give SN a distinctive voice in the sports media space

Contribute article ideas at daily editorial meetings and in Slack topic channels

Write SEO content that fits with SN’s audience strategy and partnerships

Line edit written content for accuracy, focus and style/grammar

Collaborate with Senior Editor on tentpole planning and budgeting

**Site and app management**: execute link strategy, update homepage, write push notifications, etc.

Support SN’s social media team by suggesting creative copy/ideas for article sharing

Contribute ideas for original multimedia content, both on and off platform

DO YOU HAVE THESE ESSENTIALS?

1-3 years of digital sports media experience, preferably in a newsroom setting

Mastery of writing clean, concise copy that explains to readers what is happening and why

Adept at writing engaging headlines that stand out — and how to make a boring one better

Comfortability working under pressure in a fast-paced news environment

Sharp and creative news judgement instincts

Understanding of SEO tools and best practices, and how to farm Google Trends for content ideas

An eye for smart data, graphics and other visual ideas to enhance storytelling

Ability to use all major social media platforms and know what content works best with each

A strong, versatile understanding of most major domestic professional sports, and a willingness to learn others outside your comfort zone

Ability to work nights and weekends, as required

Ability to learn new roles and adapt in a constantly evolving industry

NOT ESSENTIAL BUT GREAT IF YOU ALSO HAVE

University degree in journalism or a related communications field

Social media management or content marketing experience

Podcasting or video production experience

Understanding of how to use audience data and tools to shape content strategy

ABOUT SPORTING NEWS, THE COMPANY

The underlying ethos of Sporting News is positivity and passion for sports. To help drive those tenets, we have three core objectives:
Create the best media experience for sports fans. Wherever you are in the world, whatever device you choose, we want Sporting News to offer the best fan experience possible through the creation of quality, interesting content.

Develop a work experience that people want to be part of. We want to identify talented, motivated staff who work hard, enjoy their job, support their teamand have fun while doing it.

Build a fantastic, growing business. We want to deliver for our brand and our partners while achieving our commercial goals, ultimately using our scale for good.

ABOUT SPORTING NEWS, THE BRAND

One of America's most iconic sports brands, The Sporting News was founded in 1886 as a weekly U.S. newspaper. Later transitioning to a magazine, it became the dominant sports publication, acquiring nicknames like "The Nation's Oldest & Finest Sports Paper" and "The Bible of Baseball."

Sporting News is now a dynamic, global digital publisher offering a trusted perspective across multiple sports and topics all over the world. It features localized editions in the U.S., Canada, Australia and Japan with many more territories and languages on the near horizon.

Trusted and reliable; imaginative and clever; timeless and crafted: Sporting News' independence and credibility, along with its resilience amidst an ever-changing media landscape, makes it a leading multimedia destination for fans. That same approach creates a perfect partner for leagues and broadcasters/OTT to grow a qualified, engaged audience against their properties as well as deliver creative messaging for local and global advertisers.

Today, Spor