Customer Journey Manager and Marketing Analyst

16 hours ago

Pyrmont, Australia Network 10 Full time

Paramount is a global media & entertainment organisation with some of the best known and loved brands in the world. Employing over 1,700 people locally, and a further 25,000+ globally, we deliver premium content through multiple platforms for the young (and the young at heart of course).

We pride ourselves on creating content that gets people talking. What’s more, you’ll find all these great shows (and more) on our free-to-air channels (10, 10 Peach, 10 Shake, 10 Bold), subscription channels (MTV, Nickelodeon, Nick Jr., Comedy Central), our digital platform 10 Play and our subscription video on demand service Paramount+.

**Enough about us What you’ll do as a Customer Journey Manager**:
This role directly supports our marketing objectives of acquiring new users (with a focus on digital), growing the number of active users from existing users, and encouraging existing active users to watch more.

**Functions will include**:
Lead and manage the customer journey, reviewing all touchpoints for both broadcast and digital viewers, ensuring all efforts to improve onboarding, engagement and retention are explored.
Review data from all marketing efforts and provide insights to inform our strategies.
Regular reporting to the Head of Marketing and National Marketing Engagement Manager.
Work with third parties on strategies to help improve targeting, measurement, attrition and reporting across all marketing efforts.
Initiate and implement approved digital marketing campaigns for owned comms as determined by the Head of Marketing.
Liaise with the HOM and Data & Digital Audience team on a regular basis to stay at the forefront of developments and insights.
Work with relevant stakeholders to continually innovate and improve on campaigns.
Product Roadmap management with peers in Product, Tech and Research as required, with a focus on improving Conversion efforts
Monitor and analyse effectiveness of marketing content

Why Paramount?
We could just list the numerous benefits our employees avail of every day. However, for now we'll just leave you with how our employees feel about us:

- 92% of our employees stated they would highly recommend Paramount to a friend (Glassdoor)
- We hold a 4.1 STAR RATING, by far the highest rating in the media sector (Seek Company Profiles)

We recognise Aboriginal and Torres Strait Islander peoples as Australia’s First Peoples, and the Traditional Custodians of the land where we live and work. We pay our respects to Elders, past, present and emerging, and we are proud to live in a country which is home to the world’s oldest living cultures.

Seeing responsibilities and competencies laid out on paper can be confronting. At this stage of the recruitment process, sometimes imposter syndrome can creep in and mess with our confidence.
Please know that we list these items to give you an opportunity to show us your potential and how you can grow and transform with us. Your ability to demonstrate that you have the real potential to develop the required capabilities, knowledge, and experience to perform in this role is what we would like to hear from you. Where possible, you shold support your claims with specific examples of what you have done, and how you did it.

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