CRM Marketing Assistant

20 hours ago

Pyrmont, Australia Strandbags Full time

**We are Strand**. The unshakeable **House of Fashion Travel**, going places since 1927. We are doers; creators, innovators, and curators of new beginnings.

Formerly known as Strandbags, we are Australia’s leading handbag and luggage retailer with a fast-evolving network of 260+ stores - and this is only the beginning. Through innovation and a first-movers approach, we are shaping a global company that drives innovation and opportunities.

Our unique team has a rich history of experiences that make up who we are today. We are a collective of experts who are constantly evolving, soaring out of our comfort zone, and have a thirst to engage and inspire people with the stories, initiatives, and direction that bring out the best in themselves and others.

We are looking for someone who is **highly analytical** and **data-driven**with a keen interest in **driving** **customer engagement and retention**through delivering personalized, targeted experiences.

**What you will be doing**
- Support the evolution of the **Strand+ loyalty** program, identifying new opportunities for customer acquisition, engagement, and retention.
- Analyse customer lifecycle data to enhance experiences and identify actionable insights.
- Assist in managing CRM database hygiene, segmentation, and personalization strategies.
- Help optimize omnichannel customer journeys across all stages of the customer lifecycle.
- Report on CRM channel performance and customer lifecycle analytics.
- Assist with data integrations for journeys, product feeds, and behavioral data.
- Support the planning, execution, and reporting of loyalty campaigns and customer surveys.
- Conduct market research to identify and capitalize on new revenue opportunities.

**What’s in it for you**
- Career growth and investment in your development
- Amazing culture
- Supportive leaders
- Modern head office in Pyrmont located next to Pirrama Park and Johnstons Bay
- 40% staff discount on all store products
- Birthday leave
- Enrolment in our company-wide Service Recognition Program
- Employee referral incentive scheme
- Access to a 24/7 Employee Assistance Program

**Who are you?**
- **2+ years of experience in CRM, digital marketing, ecommerce, or a related field.**:

- Data-driven and analytical mindset
- Strong commercial awareness
- An understanding of audience segmentation and how to target customers effectively.
- Proficiency in Excel.
- Excellent communication and attention to detail.
- Proactive, data-driven, and creative approach to problem-solving.
- High level of adaptability and flexibility to frequent changes in a fast-paced environment.
- Bachelor’s degree in marketing or a related field (or equivalent experience).

At STRAND we believe in putting people first. We work hard to ensure we are collaborative, humble and results-driven.

**Job Types**: Full-time, Permanent

**Benefits**:

- Employee discount
- Parental leave
- Referral program
- Salary packaging
- Work from home

Ability to commute/relocate:

- Pyrmont NSW 2009: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Customer relationship management: 1 year (preferred)
- Data analytics: 1 year (preferred)

Work Authorisation:

- Australia (required)

Work Location: In person

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