Digital Analyst

Orchard Marketing is part of the Enero Group. As a Group, we proudly acknowledge the traditional custodians of the land on which we operate, the Gadigal People of the Eora Nation. Our Innovate, Level 2, RAP endorsement aims to nurture, develop, encourage, and include Aboriginal and Torres Strait Islander talent, partners, and advisors both in our own agency, and across the broader industry. As such, we encourage peoples of all backgrounds to apply._

Technology is changing the world around us and yes, some people tend to focus on why that change is bad - it makes us uncomfortable; it breaks our status quo, it feeds our uncertainty - but at Orchard we choose to see it differently. Technology can make lives better. It can make businesses better, brands better and experiences better. It can be the change we want to see in the world.

Which is why, at Orchard, we rally around a single purpose: to invent better outcomes through creativity and technology. Those better outcomes can only exist in the context of people irrespective of if we label them users, customers, patients or clients.

**The Opportunity**:
As our Digital Analyst, you'll play a crucial role in our Paid Search and Strategy team. You'll share your experience in website analytics and will be responsible for end-to-end management and optimising of paid search campaigns across various platforms, while also leveraging website analytics to drive data-informed decisions. You'll be someone with a strong analytical mindset, loves strategic thinking, and has a passion for driving business results through digital marketing efforts. This is a great position for someone with prior experience working as a Paid Search Specialist, that is eager to flex their analytical skills.

**What you'll be working on**:

- Carrying out paid search budget planning and feasibility reviews for prospective clients.
- Helping define success criteria and ensuring measurement plans are in place.
- Building from scratch paid search accounts and campaigns across platforms such as Google Ads, Bing Ads, and other relevant channels.
- Conducting keyword research, ad copywriting, and ad creative optimisation to maximize campaign performance.
- Monitor, analyze, and report on key performance metrics including click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and other relevant KPIs.
- Managing and communicating key differences by attribution models.
- Utilizing website analytics tools such as Google Analytics to track user behaviour, identify trends, and optimize website performance.
- Collaborating with cross-functional teams including creative, content, and web development to align paid search efforts with overall marketing objectives.
- Staying updated on industry trends, best practices, and algorithm changes to ensure campaigns remain competitive and effective.
- Providing insights and recommendations based on data analysis to drive continuous improvement and optimization of paid search campaigns.
- Generating regular performance reports and present findings to stakeholders, highlighting successes, challenges, and opportunities for growth.
- Understanding of the capabilities offered by SQL database platforms and a willingness to learn these technologies if relevant.
- Creating and delivering of reports, and management of underlying structures and processes that enable them.

**What you can bring**:

- Proven experience in a similar role - advertising and marketing industry experience would be a bonus.
- Strong ability to manage data within spreadsheets using various formulas and techniques.
- A strong operational mindset and ability to deliver in a fast-paced environment.
- Experience using website analytics platforms such as Google Analytics 4 and Adobe.
- Understanding of the underlying data-models that drive website analytics platforms such as GA4.
- Experience using techniques such as custom segmentation to drill down into website data.
- Understanding of custom event tracking within website analytics platforms such as GA.
- Passion for delivering the best possible outcomes for our team and our clients.
- Solutions mindset, able to think critically and able to consider and response at pace.
- An ability to work effectively with a wide set of stakeholders with solid communication skills while also willing to work independently or directly with clients.

**Platform Experience**:

- Essential: Google Ads, Bing Ads. Adobe Analytics, Google Analytics 4 & Adobe Test & Target.
- Google Sheets / Excel (Advanced).
- Tag management Tools (E.g. Google Tag Manager.

**What we can offer**:

- Beautiful office space with breakfast supplies, snacks, drinks, and fruit.
- A hybrid working policy - we're connecting on Tuesday, Wednesday and Thursday.
- An extensive and committed learning and development program - including coaching, mentoring, and leadership courses.
- Bring your dog to work.
- Paid parental leave and kids club.
- Employee Wellness Program.
- Social event