Partnership Marketing Manager

**Why OneDigital?**

Are you interested in joining the team at Wesfarmers OneDigital?

Good call. We’re an exciting digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands.

Working in a collaborative team with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things.
- You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life.
- Culture of comradery and collaboration - OneTeam
- Plus, all the tools and learning you need, the tone is set for you to shine and succeed.
- We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best.

OnePass is one of Australia’s fast-growing membership programs, offering value across some of the country’s most loved retailers - including Kmart, Target, Bunnings, Officeworks, Priceline, and Instantscripts. With benefits like free delivery, 365-day returns, bonus flybuys points and exclusive member offers, we’re creating a seamless and rewarding shopping experience for millions of Aussies.

The Marketing Operations & Planning function is responsible for leading the end-to-end marketing planning process—including annual, quarterly, and monthly planning—while coordinating inputs across product, data, content, and channel teams to build integrated, customer-first programs. It owns and manages the central marketing calendar, runs critical operating rhythms such as weekly trade meetings and monthly planning forums, and ensures visibility and alignment across the organisation. The function tracks performance, facilitates post-campaign reviews, and drives continuous improvement in marketing effectiveness.

The function also develops and oversees Divisional partner marketing plans with Partnership Managers and to ensure marketing campaigns are delivered on time, measurable, and delivering incremental value for OnePass and its partners.

**Your Role**

What you’ll be doing

As the Partnership Marketing Manager you will own the end-to-end marketing relationship between OnePass and your division focus

In this role, you’ll be responsible for planning and executing the annual plan and integrated marketing initiatives that bring OnePass to life across our brands
- driving awareness, acquisition, and ongoing member engagement which ultimately delivers incremental revenue to the divisions. You’ll act as the primary marketing contact for your divisions, embedding OnePass benefits across their customer journeys and working cross-functionally to ensure campaigns deliver clear value and results.

**Key duties and deliverables**:
**Lead the Marketing Partnership for your divisions**
- Support the Head of Marketing Operations and partnership managers to develop OnePass x division annual marketing plans
- Be the marketing lead for your divisions marketing partnership across OnePass - aligning internal teams and opportunities are prioritised and well-executed.
- Act as the day-to-day lead for all of your divisions related marketing activity, owning the marketing calendar, planning, briefings, and performance tracking.
- Shape and deliver joint campaigns that drive OnePass acquisition, member engagement, and awareness of your divisions benefits
- Collaborate closely with the Commercial Partnership manager for your divisions, and marketing teams to align strategies and drive joint value, including preparation for division sponsor quarterly updates.

**Campaign Strategy & Execution**
- Plan and deliver integrated campaigns through OnePass and division owned channels to drive OnePass acquisition, engagement and retention and incremental revenue to divisions
- Manage campaign briefing, asset delivery and post-campaign analysis in collaboration with both internal and external teams
- Work with internal OneDigital marketing teams to deliver campaigns and report on outcomes.
- Ensure consistent messaging and experience across OnePass and your division touchpoints.
- Use campaign results, member data, and behavioural insights to refine marketing plan, improve performance, and inform future activations.
- Lead go-to-market planning and execution for approved new parternship business cases and partnership pilot programs and trials. Testing new ways to grow the value and relevance of OnePass to achieve program objectives

**What you'll bring to the table**
- 5-7 years’ experience in marketing, loyalty or partnerships roles - ideally in retail, digital or membership-based businesses.
- Strong campaign planning and stakeholder management