Marketing & Partnerships Manager

**About the role**:
Further your career in a position that’s more than just a job. Join the team as our first Marketing & Partnerships Manager and become an integral part of our digital clinics, Polln and Hazel.

**What you'll do**:

- Establish and nurture branded partnerships with complementary organisations, influencers, and digital platforms to amplify reach and credibility.
- Continuously explore, test, and optimise acquisition channels to ensure we stay competitive and effective in driving growth.
- A/B test acquisition tactics (such as ad copy, landing pages, targeting and creative) to improve conversion rates and minimise drop-offs.
- Identify and target key demographics to optimise outreach efforts, aligning with both digital and traditional media opportunities.
- Identify and target key demographics to optimise outreach efforts.
- Create, manage, and optimise the marketing funnel from awareness to conversion.
- Collaborate with the product, marketing, and content teams to ensure effective patient journeys across all touchpoints.
- Track, measure, and report on key performance indicators (KPIs) including patient acquisition cost (PAC), lifetime value (LTV), and conversion rates.
- Use analytics tools (e.g., Google Analytics, HubSpot) to monitor campaign performance, refine strategies, and identify new growth opportunities.
- Stay up-to-date with healthcare industry trends and analyse competitors' strategies to identify opportunities for differentiation and growth.

**About you**:
If you're a Marketing & Partnerships Manager, fuelled by a genuine passion for problem-solving, ideation and taking ownership of your work, we want you on our team.

You’re a results-oriented team player and you're excited about building your career within a national digital health organisation. You’ve got strong analytical, project management and communication skills, and you have proven success in a customer acquisition or lead generation role.

You're a creative thinker who’s not afraid to try new things and have a strong understanding of digital marketing principles, building partnerships across healthcare and consumer industries, marketing analytics and creative executions which get cut through via social and PR partners. You thrive in a fast-paced environment and you’re excited to work across a variety of projects and brands simultaneously. Experience in the healthcare industry is a plus, but don’t let it rule you out.

This is a full-time hybrid position (4 days per week in office) based in Hawthorn, Victoria.

**Skills and experience**:

- Strong case studies of growth marketing or customer acquisition, ideally within the healthcare, wellness, or tech industries.
- The ability to manage our digital marketing agency across digital marketing platforms (Google Ads, Facebook Ads, Instagram, TikTok, etc.).
- Proven success in building brand partnerships and/or referral channels.
- Examples of bringing your marketing campaigns to life across socials and organic channels.
- Strong analytical skills with experience using tools like Google Analytics and CRM systems (HubSpot).

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**Bonus Points**:
Knowledge, or the ability to pick up on the restrictions of healthcare advertising regulations.

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**Nectar Brands is a digital health start-up redefining the future of care.**:
Our mission is to improve the health outcomes for patients Australia-wide by making healthcare more accessible, convenient, and connected.
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Our first brand Polln provides access to holistic virtual care and alternative treatments such as medicinal cannabis to patients across Australia.
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And there’s a whole lot more to come.
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We’re looking for the right person to join us as we continue to grow and expand the Nectar Brands portfolio.

**Why work for Nectar Brands?**:
Join a company that is committed to **doing well by doing good.**
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You’ll be part of an incredibly fast-growing start-up merging two exciting new industries - **cannabis** and **digital health.**

**‍**Opportunities for **professional growth** as the company scales
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**Challenging, meaningful** work that has a positive impact on the lives of our customers

**How to apply**:
Marketing & Partnerships Manager

Join us in our mission to personalise healthcare and improve the health outcomes of patients Australia-wide, one brand at a time.