Social Media Executive

**Overview**

Are passionate about marketing and social media? We have an opportunity due to our amazing growth here at Sportsbet for a social media superstar to join our team to plan and execute paid social media campaigns.

**About us**

Sportsbet's purpose is to bring excitement to life for its customers and we do this by over-delivering on excitement through serious fun, disrupting the status quo and living our values. We’re a flexible, progressive, open-minded, and inclusive employer with over 7,000 cool, clever and curious people around the world. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re tight knit, with 1,000 of us bringing excitement to life every day.

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools

**About the role**

Reporting into the Head of Social Media, you will join an existing team of 3 where you will utilise data, creative, technology and insights to plan and execute social media strategy and campaigns with a laser focus on hitting KPIs, analysing performance and reporting results. You will be hands on with campaign management including planning, bid management, ad copy, creative testing, scheduling and ongoing optimization.

This role will be focused on hitting KPIs right through the sales funnel, including acquiring new customers and identifying opportunities to promote Sportsbet to existing customers across Social Media platforms such as Snapchat, Facebook, YouTube, Twitter, Instagram and TikTok.

Some of your responsibilities will include but not limited to:

- Collaborate and liaise with our content teams to acquire the creative and content we need to hit our targets
- Measure and analyse results using analytical tools and report findings to management
- Defining and executing social media strategies in line with Sportsbet’s broader social media acquisition and customer lifecycle targets
- Work with ad tech to maximise impact and timely troubleshooting

**About You**

You will be a brilliant team-worker and influencer of those around them. Along with this, someone who has:

- A strong understanding of all the social media platforms, what they offer advertisers and users.
- Excellent hands on social campaign build, monitor, optimize and reporting skills
- A strong communicator with an ability to simplify and tell story’s clearly and with impact.
- Knowledge of the various social advertising formats and placements
- Advanced knowledge of Microsoft Excel with strong analytical abilities
- Experience with Facebook, Google, Snap, Twitter ad platforms as well as exposure to any social monitoring or campaign management tools like Sprinklr, Sprout etc would be highly regarded.

**The Perks**

We work hard and play hard, so along with a very competitive salary and generous performance-based bonus, we will also provide you with:

- 25 days annual leave (a whole extra week of holidays)
- Genuine flexible working policy with an $500 work from home office allowance
- Best in class Parental Leave program with 6 months paid leave for Primary Carers and Circle In membership
- Discounted gym memberships, free breakfast and loads of event and conference tickets
- TV screens in the office constantly playing live sports, matches and races
- Weekly concierge service including free massages, manicure/nail appointments and soon to be barber - all onsite
- Daily fresh fruit, sparkling water and Kombucha on tap FREE in the office (did we mention we have a bar fridge for Thursday night drinks?)
- Access to Headspace App and an employee assist program
- Free merch including t-shirts, SB branded coffee keep cups (Frank Green might we add) and much more
- Tailored career development programs, as well as a commitment to developing Thought Leader and Specialist Talent programs

We’re a flexible, progressive, open-minded, and inclusive employer who welcomes you for who you are, as you are
- that’s why we assess behaviours, learning agility and expertise to ensure all types of experiences are considered for our roles.