Head of Platform Content Strategy

**What’s the role?**

As Australians increasingly consume news on social platforms, publishers face a critical challenge: engaging audiences off-platform while sustaining value for journalism. With off-platform traffic growing but monetising poorly, this tension is now existential.

Reporting to the GM of Tech Platform Partnerships, the **Head of Platform Content Strategy** will lead NCA’s content approach across social media and third-party platforms, including Apple News. The role is responsible for developing and executing strategic, audience-first distribution plans that align with NCA’s business goals.

The Head will work closely with editors, newsrooms, brand teams, and stakeholders across audience, marketing, and subscriptions to guide platform strategy and execution. They will provide insights on trends, develop playbooks, and contribute to strategic decision-making through recommendations to the GM.

This is a leadership role with three direct reports.

**Responsibilities**

+ Designing, achieving buy-in for, and executing against a company-wide social media strategy

+ Growing performance of NCA content on the metrics that matter on social platforms and Apple News - e.g. reaching more Australians, growing registrations from social, or growing engagements, both in real terms and versus competitors

+ Fulfilling ‘non-social’ content partnership requirements such as Apple News and oOh Media Ideating and innovating with newsrooms and brands to grow the value extracted from publishing our content on social platforms

+ Quantifying the business benefit to executing well on social to help build buy-in and alignment

**Who are you?**

+ Experienced professional with 12+ years in media, content, or social media, holding a relevant bachelor’s degree and proven success in strategy delivery

+ An inspiring and effective leader skilled at motivating cross-functional teams and navigating change

+ Commercially savvy with strong business acumen and the ability to link business goals to social media strategy

+ Deep knowledge of content, social media platforms, and newsroom dynamics

+ Analytical and insights-driven, focused on delivering measurable commercial impact

+ Excellent communicator with strong skills in storytelling, persuasion, and change management

**News Benefits**

News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
+ **Exclusively ours** - Access to publications and products from across the News Corp family

+ **Health & wellbeing** - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

+ **Time off** - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

+ **Helping you grow** - Development opportunities (including diversity and inclusion - focused education series) and recognition

+ **Financial wellbeing** - Support on making the most of your money

+ **Perks & discounts** - Exclusive offers across a range of products and services

+ **Giving back** - Make a difference to our communities.

+ **Workplace Inclusion and facilities** - Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

**Who are we?**

We are Australia’s number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products - more than any other media group in Australia.

**What’s next?**

**Our Commitment to Diversity, Equity and Inclusion** _We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know._

**Category**:
The Australian & Prestige

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and insp