Brand Specialist

2 weeks ago

Brisbane, Australia Affinity Education Group Full time

**What we’re looking for**:
As a Brand Specialist you will help to create brand strategies that improve our reputation and visibility, helping to brand campaigns are consistent, attractive, and effective.

**The role**:
You will be responsible for:

- Developing brand strategies for the company and campaigns for individual products
- Working with our acquisition centres on their rebranding
- Performing research and analysing market data to find ways to grow their audience
- Gathering customer feedback and data to improve branding
- Identifying centres that need better branding
- Overseeing the staff implementing their strategies
- Reviewing and adjusting branding strategies as needed
- Meeting with marketing, advertising and creative departments to make sure content and goals are consistent
- Improving the customer's experience
- Managing content and information sharing between departments
- Giving direction for product packaging, web design, marketing copy, logos, advertisements and visuals

**About you**:

- A minimum of 3 years’ experience working in a comparable work environment.
- Relevant tertiary qualifications in project management, marketing and/or communications.
- Experience working in a complex, fast-paced, and multi-faceted organisation.
- Experience planning and implementing/evaluating project activities.
- Experience producing quality, accurate work to strict deadlines.
- Experience working with culturally/linguistically diverse groups.
- Experience managing a budget desirable
- Project management or coordination experience desirable.
- Meticulous attention to detail and accuracy

**Benefits**:

- Attractive salary package
- Impressive Brisbane CBD office
- Flexible working arrangement
- 50% discount on childcare gap fees
- Fitness and Lifestyle Group memberships
- A professional culture and supportive work environment
- Career advancement opportunities

**Why work for Affinity?**

Affinity Education Group (AEG) is a leading early education and childcare provider, currently operating more than 230 centres across Australia, and over 5,500 staff. Our goal is to instill a lifelong love of learning in every child who attends our centres in their first five years. We believe all our staff contribute to creating a sense of belonging through cooperation, teamwork, and winning attitudes. In addition, we’re dedicated to providing a safe environment for our families, staff and communities through our professionalism and respect for one another.

**Who we are**:
We offer a professional yet fun environment when interacting with our families, communities, and staff and live by our Affinity Values - **Creating Shining Stars, Deliver Outstanding Professionalism, Being Completely Connected, Going Above and Beyond, Living the Team Spirit and Having Serious Fun**

**Permanent Full-time position, Monday to Friday, 38 hours per week, based in Brisbane (CBD).

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