Manager, Marketing

**Manager, Marketing**:
**Job no**: 499291
**Work type**: Permanent Full Time
**Classification**: SPL
**Categories**: Management, Marketing & Communication

**About the role**
The Manager, Marketing will spearhead transformational change within the marketing function, aligning efforts to drive the City of Greater Geelong’s strategic goals. This role is dedicated to elevating capabilities through forward-thinking and strategic marketing initiatives that reflect our organisation’s ambitions. The Manager will lead initiatives that enhance capability to best-in-class standards and champion innovative solutions that deeply engage our community, customers, and staff.

Reporting directly to the Chief Customer and Marketing Officer, the Manager, Marketing will oversee a team of marketing officers and graphic designers. Key responsibilities include developing and executing initiatives to increase brand relevance, enhance community and customer engagement, and drive change across the organisation. The role covers strategic marketing planning, campaign management, events marketing, and design services to deliver effective, engaging communications.

**Work type: Permanent Full Time. **We are proposing a commencement date late January/early February 2025
**Classification**: SPL 1 $144,271 pa plus superannuation

**About the Corporate Services Directorate**

The Corporate Services Directorate drives high performance and excellence in governance across the City of Greater Geelong. The Directorate includes functions such as Finance, IT, People and Culture, Transformation, Legal, Executive Services, Customer Service, Marketing, and Governance and Risk.

The Customer and Marketing Office supports the City’s mission by engaging and communicating with our customers, providing customer service, promoting our services, and enhancing our brand reputation.

**Key Position Responsibilities**

**Specialist Work**
- **Lead Transformational Marketing Strategy**
Develop and implement the City’s marketing strategy, supporting the Council Plan through multi-channel campaigns that foster a culture of **innovation**.
- **Campaign Management**
Lead a team to deliver consistent messaging across digital, print, and outdoor platforms.
- **Brand Management**
Ensure alignment of the brand with City values, leading its evolution for community engagement.
- **Data-Driven Decision-Making**
Use insights and analytics to optimize campaigns and improve ROI, tracking KPIs to measure success.
- **Customer-Centric Approach**
Develop plans to anticipate customer needs, contributing to the CRM system's development.
- **Change & Budget Management**
Oversee marketing budgets, ensuring resource efficiency and readiness for process and technology shifts.

**People Leadership**
- **Support Team Development**
Mentor team members, reinforce common goals, and contribute to a collaborative, inclusive culture.

**Organizing Resources & Planning**
- **Align with Business Strategy**
Coordinate activities to support the department’s strategic goals, ensuring continuous improvement and high-quality outcomes.

**Selection Criteria**
We welcome diverse applicants, valuing varied experiences and skills.

**Required**:
**Education & Experience**
Tertiary qualification in Marketing/Strategy/Business Administration, with 10+ years of marketing experience, including 3+ years in senior roles.

**Skills & Knowledge**
Expertise in digital marketing, content marketing, brand strategy, and data-driven decision-making.

**Desirable**:
**Public Service Experience**
Experience in public service or agency environments is an advantage.

**Child Safety Responsibilities**
We are committed to being a child-safe organisation and have zero-tolerance for child abuse. We have specific policies, procedures, and mandatory training in place to support employees, volunteers, and contractors to achieve and adhere to these commitments. Please read our Child Safe Standards Management Policy.

**Diversity and Inclusion**

**Create our future together at the City of Greater Geelong**
Join the City of Greater Geelong, a community-focused workplace on Wadawurrung Country. We deliver over 130 services to our growing population, striving to make our city a great place to live, work, and study. Our central location for Central Geelong-based employees is the Civic Precinct, Wurriki Nyal, a modern, sustainable, and inclusive workplace, along with our outreach locations.

We support accessibility and encourage discussions about any adjustments or support you may need during the recruitment process.

**Applications and Enquiries**
- We collect demographic data to help us learn who our advertisements are reaching and how we can reach an even more diverse audience. We are committed to building a more diverse team. Your responses to our demographic questions are strictly confidential and will not be individually shared._

**Advertised**: 14 Nov 2024 3:15 PM AUS Eastern Daylight Time
**Applications close*