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Digital Marketing Specialist
2 weeks ago
Generous Discounts + Work with a leading apparel and footwear company
- Great culture + Pet friendly workplace
- Be a part of a creative, fun and driven team
**About Brand Collective**:
Leading apparel and footwear companies, Brand Collective and PAS Group have recently combined forces, leading to a portfolio of 27 brands, 15 character licences and 300 retail stores across Australia and New Zealand. Trading under the Brand Collective Banner, our portfolio of brands includes Clarks, Hush Puppies, Shoes & Sox, Reebok, Superdry, Replay, Review, Elka Collective, Black Pepper, Yarra Trail, Everlast, Lonsdale, Julius Marlow, Grosby, Mossimo, Marco Polo, Volley and many more
Our people ask questions. They think outside the box. They ask how we can continue to do things better. They make no apologies for cutting through red-tape and they believe in the greatness of the rewards that can be reaped from working together. These are the kinds of people that we look for when we bring new talent into our business.
**The opportunity**:
We are on the lookout for a Digital Marketing Specialist to join our dynamic Digital team Reporting directly to the Digital Marketing Manager, the role is responsible for partnering with the Digital Marketing Manager to help lead the marketing space across all brands.
**The kind of people we look for**:
We are a friendly, dynamic and fun organisation and we are after a particular type of person:
- You are results-focused and motivated by achieving and exceeding your set goals.
- You revel and thrive in a people-focused role and enjoy building strong relationships.
- You are meticulously organised and place a strong focus on attention to detail.
- You are fun, enthusiastic, have high energy and love to work in a fast-paced environment.
- You are tech savvy and comfortable with learning new systems and software quickly.
- You have exceptional written and verbal communication skills.
- You are comfortable with admin tasks and understands that these are a critical part of the role.
- You are down for a LAUGH As cliché as it sounds, we are definitely a “work hard, play hard” team.
**Key duties and responsibilities**:
- Liaising with Brand Marketing Managers and Website Managers to ensure alignment of campaigns and promotional activity
- Liaising with creative team to have optimal assets for campaigns
- Campaign Operations. Highly experienced in the uses of Google Ads & Facebook Business Manager. Experienced across Pinterest, Tik Tok, and Snapchat ads platforms.
- Must have a strong understanding of Microsoft Excel, data manipulation and numerical efficiency
- Report automation and manual data extraction from a variety of sources including Google Analytics.
- Provide insights as requested by brands/ecommerce to assist in understanding customer segments, campaign effectiveness and inform future activity
- Work with multiple stakeholders in a shared-service environment
- Balance priorities across 10+ brands with very varying budgets and goals.
- Stakeholder expectation management
**The skills and experience you offer us**:
- Relevant Bachelor’s Degree in a complimentary field
- 3 years minimum operational experience across paid search and social
- Experience managing several digital campaigns across multiple platforms, including budget and creative (bespoke and dynamic)
- Stakeholder expectation management
- You've previously liaised with Google, Facebook, and other key business partners
- Client-side or agency experience working with creative and marketing teams in retail/Ecommerce
- Ability to liaise with CRM manager to ensure the best use of our customer data throughout our paid social advertising
**The perks we offer you**:
Some of our awesome benefits include:
- A great culture fuelled by our passionate and diverse team
- Pet friendly workspace - yes, you can bring your dog to work
- Generous discounts for you and your family across Brand Collective's entire stable of brands
- Invitations to epic sample sales
- Paid parental leave for primary and secondary caregivers (based on eligibility), volunteer leave and blood donation leave
- Purchased Leave program (ability to purchase an additional two weeks of leave per year, based on eligibility)
- Novated Leasing
- Floating Holidays - provides team members with the option to work on certain state based public holidays and take a different day off in lieu
- Reward and recognition program as well as generous service awards
- Recruitment referral incentives for permanent positions
- Exclusive benefits platform - access to generous savings from leading retailers like Woolworths, Amazon and Myer
- Learning and development - we want you to grow and get the most out of your role
- BC Wellness Hub - Monthly wellbeing webinars, individual coaching and an Employee Assistance Program with free access to Mental Health Professionals for when times are tough
- Richmond office location
- Free flu vaccines (keep the nasties away)
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