Digital Marketing Coordinator

In Australia, Dabble has been operating a licensed sportsbook under the NTRWC since 2021. We're here to deliver extraordinary - with a truly immersive socialised betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement.

We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide, and Albury. While we support remote-friendly work, we also encourage our people to take advantage of our national network of offices, offering cross-office sponsored flights year-round to promote collaboration and connection.

Our global operations span multiple markets, including our innovative Daily Fantasy Sports app servicing the United States which launched in 2023, and our latest launch into the UK in May 2025

We are a team of highly driven enthusiasts and we are looking for our next Dabbler to join us as we continue in our journey.

**Dabble Culture**
- Dress for your day so you can focus on what matters
- Switch up your office, work from home, work from wherever helps you to deliver
- Genuine, like-minded team of visionaries. We welcome ideas big and small
- Scheduled focus time to encourage deep thought
- Our annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming year
- Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus

**Dabble Perks**
- A minimum of five weeks of paid annual leave for all Dabblers
- Paid parental leave for both primary and secondary caregiver
- We encourage you to visit our network of offices: sponsored flights available to staff and spouse/immediate family
- Flexibility with working hours to accommodate our cross-country employee base: you are free to manage your own time
- Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and
more
- Up to 10% annual cash bonus based on Company performance metrics
- Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?

**Overview**

The Digital Marketing Coordinator at Dabble plays a pivotal role in supporting the Digital team’s efforts across advertising, campaign management, and digital administration. Reporting directly to the Digital Advertising Manager, this full-time position involves managing and optimising digital advertising campaigns across various self-serve platforms.

To be successful in this role, you will need an understanding of digital ads, strong organisational skills, and a proactive approach to learning and innovation. This role requires a detail-oriented individual who excels in teamwork and is enthusiastic about driving continuous improvement in digital marketing practices.

**Primary Location**

**Responsibilities**

**Digital Advertising**
- Support the Digital Advertising Manager with the management of self-serve ad platforms
- Perform split testing with ad creatives and ad copy across self-serve ad platforms
- Provide support with optimising weekly digital advertising budgets across campaigns, ad sets/groups, and ad variants
- Assess proposals and new opportunities from new partners and publishers and determine each opportunities viability
- Work with the conversion rate optimisation process to deliver improved signup and FTD rates
- Manage the changing of campaign budgets across platforms to achieve success
- Ensure creative is compliant, RSG safe & adheres to NSW L&G laws
- Continue with platform innovation to ensure Dabble leads the category in how we utilise each platform
- Assist with first to market alpha and beta opportunities when available
- Own emerging (Reddit & X) platform optimisation and campaign roll out
- Work with the Digital Marketing Manager to ensure there is a continuous optimisation of app store listings (both Apple and Play Stores)

**Campaign Management**
- Brief creative updates to design team and collaborate with them to deliver messaging that stands out
- Audit all campaign activity on a regular basis to ensure the right messages are live and we’re compliant
- Undertake weekly reputation management across social platfroms
- Manage the secure storage and distribution of all creative assets for the Digital team
- Liaise with wider marketing team and support where required to deliver a consistent customer journey

**Digital Administration**
- Conduct regular competitor analysis of content and advertising
- Deliver monthly creative reporting and insights to marketing team, and ad hoc when required
- Perform ad-hoc data extraction and transformation to analyse performance e.g. campaign PCRs
- Work with the Digital Marketing Manager to maintain attribution tracking for the wider Marketing team
- Become accredited in relevant platform certifications e.g. Google / YT / TT / Meta Blueprint

**Skills & Qualifi