Digital Marketing Specialist

**Who are we?**:
So you might ask, who’s CreditorWatch? Well, we are a leading Australian data and technology company that provides businesses with access to unique data and innovative products. By using our platform, our customers can confidently manage their commercial relationships, improve productivity and reduce financial risk.

As a commercial credit reporting bureau, we offer a complete suite of credit reporting products and data insights covering the entire customer lifecycle, from customer onboarding and credit decision automation to credit risk management and automated collections.

We were established in 2010 and most recently were named as one of AFR’s Top 10 Best Places to Work as well as certified by Great Place to Work consecutively across 2022 and 2023.

We saw significant growth in 2023 and that’s not about to change. We are experiencing massive growth this year, scaling at pace, making this the perfect time to join CreditorWatch.

**Our Purpose**:
Empower Australian businesses to trade confidently with their customers.

**Our Mission**:
We aim to be number one in our industry by delivering unique data insights and innovative products.

**Your Role & Team**:
Are you a digital marketer with a knack for turning clicks into customers? Do you thrive in the fast-paced world of B2B and have a flair for creating campaigns that capture attention and drive results?

We’re on the hunt for a **Digital Marketing Specialist** with a passion for demand generation. You’ll have deep expertise in Pardot and WordPress, and a proven ability to drive engagement through segmentation, personalisation and data analytics.

As a member of the Growth Marketing team, you will support the **Senior Lifecycle Marketing Manager** and work closely with our **Marketing Analyst** to ensure a seamless customer journey across every touchpoint.

This role reports directly to our **Head of Growth** and is a 6-month maternity leave cover role based out of our Sydney CBD office.

**Some of your responsibilities include and are not limited to**:

- Update and manage the website, including blog posts and landing pages.
- Monitor and analyse performance metrics, to optimise campaigns.
- Work closely with other marketing team members to ensure cohesive strategies and effective execution of digital marketing initiatives.
- Complete ad hoc marketing tasks as required by the business.

To be successful in this role, you will have a strong background in digital marketing and marketing automation, with 2-3 years of experience using Pardot and WordPress (HTML/CSS knowledge preferred). Expertise in tailoring messages to resonate with different target audiences and addressing their specific needs is crucial.

You should excel at managing competing tasks and have an ability to execute campaigns efficiently while maintaining meticulous attention to detail.

**More than just work**:

- **️ Keep Active - **All employees get a Fitness First Platinum gym membership.
- **️ Daily Fuel -** Barista-made coffee, breakfast, snacks, lunches and drinks on us - we got you

**❤️‍ Wellness Days -** Receive an additional day off each month. Whether you’re pursuing physical activities, cultivating your mental wellbeing or supporting your communitythis is your time to switch off from work.
- **️ Monthly Massages - **We offer monthly in-house massages to soothe those sore spots and tight knots. Poor posture? Stressful week? We get it.

**Bonus Shares - **We offer our dedicated employees’ performance-based bonuses. Our employees are also permitted to gain access to our bespoke Employee Share Scheme, giving you the rare opportunity to invest in a growing technology company.

**Fun Activities - **We love escaping the workplace to do fun stuff. Whether its pasta-making, sailing classes, touch footy, winery tours, go karting or relaxing on the company boat (yeahwe own a boat) - these monthly team building activities will keep you feeling valued and connected.
- **️ Legal Services -** Our employees get access to free legal services - from conveyancing and property advice to legal assistance around wills, trusts, powers of attorney and more. We make life easier for you, saving you time, money and unnecessary headaches.

**Our Values**:

- **️ The 1%’ers add up - **Our commitment to going that one step further sets us apart, as we believe that small efforts or improvements in any aspect of our work collectively lead to significant success.

**We are dependable and trustworthy -** Our clients are everything to us and we are passionate about maintaining and delivering reliable and trusted services to them.

**We are committed to growth - **Our success comes from our ability to grow and adapt; both collectively and individually. We set the bar high to ensure we continue to innovate and exceed expectations. We are dedicated to the development of our business and our people.

**Our people make the difference - **Just as we help small business