Marketing Specialist, Mpe

**Role type**:Full Time; Fixed Term until 30 June 2026
**Department**:Advancement, Communications & Marketing
**Salary**:UOM 8 - $122,736 - $132,847 p.a. plus 17% super
- Lead B2B and B2C marketing initiatives, enhance professional education reach and drive strategic growth in higher education
- Investing in you - benefits package including salary packaging, health and wellbeing programs, discounted services, and professional development opportunities.

**The University of Melbourne**
We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website.

**Your next career opportunity**
As the Marketing Specialist for Melbourne Professional Education at the University of Melbourne, you'll be at the forefront of developing and implementing marketing strategies to drive growth in professional education. You'll have the opportunity to create compelling B2B and B2C campaigns, leverage advanced CRM capabilities, and collaborate with diverse stakeholders to achieve strategic objectives. Your role will directly impact the University's ability to attract and engage learners and industry partners, making this a key position for those passionate about marketing in higher education and professional development.

**Your responsibilities will include**:

- Develop Marketing Strategies: Contribute to value propositions and take-to-market strategies for MPE's B2B and B2C portfolio.
- Execute Integrated Campaigns: Implement effective marketing initiatives to drive awareness and acquire students/customers across various channels.
- Optimise Customer Journeys: Partner with the CRM team to improve targeting, personalisation, and automation of campaigns.
- Create Engaging Content: Collaborate with brand marketing teams to develop compelling content within brand guidelines.

**You may be a great fit if**:
You are an experienced marketing professional with a strong background in B2B and B2C marketing, excellent project management skills, and a passion for driving growth in professional education within a complex higher education environment.

**You may also**:

- Have a tertiary qualification in marketing, communications, business, or a related field.
- Demonstrate experience in developing customer value propositions for diverse audiences.
- Show a track record of successfully delivering integrated marketing communications campaigns.
- Possess 5+ years of experience in digital marketing and content strategy development

For further information please refer to the attached PD.

**What we offer you**
We offer the opportunity to be part of a vibrant community and enjoy a comprehensive range of benefits to support your success and sense of fulfillment, including:

- Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being
- Progressive, considerate leave provisions to empower your work-life balance
- Salary packaging and access to a range of discounted services including Bupa health insurance
- Health and well-being services including a leading Employee Assistance Program

**Your new team - Advancement (University Communications & Marketing)**
University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.


**Be Yourself**
The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. We are committed to creating an inclusive and equitable workplace where all individuals feel valued, respected, and have the opportunity to thrive regardless of gender identity, ethnicity, sexual orientation, disability, age, being a parent or having caring responsibilities.

**Aboriginal and Torres Strait Islander Applicants**
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.

**Working at the University - what you need to know**:
**Please note: Visa sponsorship is not available for this position.**This role requires current valid work rights for Australia.

**Join Us and unlock your career potential**
- **Resume**
- **Cover Letter outlining your interest and experience**

**Please note that you are not required to respond to the selection criteria in the.**

If you have any particular questions regarding the job please follow the details listed on the.

**Applications close**:20 October 2025 11:55 PM Australian Eastern Standard Time (AEST) / Melbourne time zone.
**Jr-003342 Marketing Spec