Senior Field Marketing Specialist
2 weeks ago
Overview
We are seeking a Senior Field Marketing Specialist to join Axway's team in the Asia Pacific region. The ideal candidate will have a strong background in demand generation and campaign management, with experience in working with sales teams to drive qualified leads and pipeline growth.
Responsibilities
- Develop and implement field marketing plans to support sales teams in APAC sub-regions.
- Align marketing strategies with APAC business objectives and manage allocated budget.
- Design and manage live events to increase engagement and response rates.
- Work with sales and marketing teams to develop account-based campaigns and drive desired outcomes.
- Forecast and analyze the impact of field marketing programs on key performance goals.
Qualifications
- 5+ years of experience in demand creation campaigns and complex marketing projects.
- Strong event coordination skills and knowledge of CRM and Marketing Automation systems.
- Ability to provide consultative input to senior sales leaders and thrive in building relationships with sales teams.
About Axway
Axway is an enterprise integration company that digitally transforms enterprises of all sizes. We are a culturally rich global community of over 1,600 members who connect remotely or onsite in virtually every time zone on the planet.
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