Driving Growth Through Marketing Excellence

4 days ago

Sydney, New South Wales, Australia beBeeInnovation Full time $120,000 - $180,000
Marketing Lead Position Overview

This role focuses on developing strategic plans and executing marketing programs to drive profitable growth for the region. The ideal candidate will partner with cross-functional teams, including regional business leadership, PR, media, product, performance marketing and customer experience, to deliver actionable, locally relevant, growth-oriented marketing plans that realize business and brand ambitions.

Key Responsibilities:
  • Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
  • Partner with the global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
  • In partnership with other marketing stakeholders, develop and deliver the APAC marketing strategy, balancing alignment with global strategy and regional opportunities.
  • Be the relentless advocate for localization across ANZ; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
  • End to end execution and monitoring across all global and local marketing efforts and campaign activity.
Requirements:
  • 15+ years in a marketing role, preferably with experience at a fast-paced startup or technology company
  • Experience working in a marketing capacity across ANZ
  • Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results
  • An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels
  • Solid business acumen to understand key business and consumer levers that unlock growth
  • Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly
  • The ability to work at both strategic and tactical levels
  • Experience managing agencies and large, multinational teams internally
  • Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing
  • Record of success in leading teams, measurement of ROI, and accountability for results
  • Ability to thrive in a fast-paced startup environment
  • Willingness to regularly travel internationally
  • Fluent in English (written and verbal)
  • Appreciation for design and a passion for innovation
Benefits:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

Job Details:
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing
  • Industries: Software Development
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