Regional Marketing Manager

1 month ago


Sydney, New South Wales, Australia Lumen Full time

The Role

Liaison with regional sales and product leadership to develop the go-to-market strategy for the ANZ region.

Main Responsibilities

  • Develop and own regional marketing strategy and outcomes for the ANZ market.
  • Strategize and craft marketing campaigns to realize the go-to-market strategy while maintaining an optimum cost per lead ratio.
  • Identify prospective clients and build a strong sales pipeline for the sales managers using different marketing channels.
  • Find unique ways to attract the attention of C-level executives.
  • Initiate appointments with sales teams and sync up with the respective sales manager to determine meeting output and follow up aggressively to close the deal.
  • Manage regional budgets and spends.
  • Track lead status on a daily, weekly, and monthly basis to check performance against the marketing plan.
  • Own regional events planning, execution, and outcomes.

Requirements

  • 5+ years' experience in regional marketing in ANZ.
  • Experience in the telecom, cybersecurity, or service provider segment preferred.
  • Strong experience of running marketing campaigns.
  • Good writing and verbal communication skills.


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