Regional Marketing Manager
1 month ago
The Role
Liaison with regional sales and product leadership to develop the go-to-market strategy for the ANZ region.
Main Responsibilities
- Develop and own regional marketing strategy and outcomes for the ANZ market.
- Strategize and craft marketing campaigns to realize the go-to-market strategy while maintaining an optimum cost per lead ratio.
- Identify prospective clients and build a strong sales pipeline for the sales managers using different marketing channels.
- Find unique ways to attract the attention of C-level executives.
- Initiate appointments with sales teams and sync up with the respective sales manager to determine meeting output and follow up aggressively to close the deal.
- Manage regional budgets and spends.
- Track lead status on a daily, weekly, and monthly basis to check performance against the marketing plan.
- Own regional events planning, execution, and outcomes.
Requirements
- 5+ years' experience in regional marketing in ANZ.
- Experience in the telecom, cybersecurity, or service provider segment preferred.
- Strong experience of running marketing campaigns.
- Good writing and verbal communication skills.
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