Online Trade Sales Growth Strategist

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $100,000
Direct Marketing Specialist

At Target Australia, we redefined affordable quality and style for all Australians. As a leading retail brand, we were proud of our history and committed to making a positive difference in the lives of our customers and communities.

We believed in creating special memories with families across the country through our instantly recognizable logo and iconic brand. Our reputation was built on helping Australian families live better by making accessible quality and style available to everyone.

As a dynamic and collaborative online team member, you would work closely with internal and external stakeholders to develop and execute clear direct marketing strategies and plans. This pivotal role would drive increases in customer engagement, contributing to immediate online sales, the omni-channel strategy, and enhanced customer retention.

Responsibilities included:

  • Planning, executing, and analysing direct marketing activity that grew online trade sales and delivered strong returns for the business
  • Collaborating with marketing and brand teams to ensure consistency of execution across all 1:1 channels
  • Optimising current direct marketing activities to deliver greater frequency of engagement, category participation, brand awareness, and increased customer lifetime value
  • Protecting and enhancing our customer database asset through contact strategy execution
  • Accountability for the Target direct marketing P&L in conjunction with the line-manager

What we looked for:

  • Proven experience in 1:1 marketing, online trade sales, and CRM programs, with retail experience advantageous
  • Demonstrated acumen in driving online trade sales and revenue growth through direct marketing initiatives
  • Expertise in developing and implementing strategies for digital direct marketing and CRM capabilities that engaged customers
  • Strong team leadership and communication skills, guiding various stakeholders to execute impactful marketing activities
  • Collaborative mindset to work seamlessly with cross-functional teams and leaders

What you got:

  • Great career opportunities across the Wesfarmers Group
  • Team Member discounts across Target, Kmart, Bunnings, Officeworks, and Catch Membership
  • A free One Pass membership offering free delivery across Kmart, Target, & Catch on eligible products
  • Access to Employee Assistance Program
  • Convenient location next to freeway and train station, with free onsite parking and a café
  • Novated leasing options
  • Paid parental leave scheme
  • Flexible hybrid work arrangements through our Flex Where, Flex When, Flex Well policy
  • Reflection room, space for prayer, meditation, or time for yourself
  • A Supported Learning and Career Development program
  • Opportunity in Wesfarmers Share Plan access (where eligible) and to participate in a bonus program (where eligible)

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