Brand Innovation Leader

2 weeks ago

Warriewood, New South Wales, Australia PharmaCare Full time

About us

At PharmaCare, we're proud to be a 100% Australian owned and family operated business. We have a strong heritage and a commitment to delivering high-quality products that inspire people to be the best, healthiest and happiest they can be.

We encourage ownership and integrity with an entrepreneurial flair, and our performance-led culture drives our success. Based on the Northern Beaches, we live the life we promote.

We have a global reach, and our products are found in pharmacies, supermarkets, department and variety stores all over the world.

Extras we know you'll love

  • On-site gym with dedicated personal trainers and daily classes
  • Full-time barista with free coffee and free smoothies
  • Generous monthly product allowance to support your health and wellbeing
  • Paid parental leave, subsidised health and salary continuance insurance
  • Flexible start and finish times
  • Secure on-site parking
  • Employee assistance/wellbeing initiatives
  • Ongoing training and development programs
  • Leave loading

About the role

The Brand Manager - China NPD is responsible for leading the 3-year innovation pipeline for health supplements/food products to target the China market.

The main responsibilities of the role include:

  • Design, plan and launch product innovation projects to help deliver divisional growth goals and ensure a robust multi-year innovation pipeline for the China market.
  • Identify unmet customer needs, marketplace trends, competitive environment, and customer interest and build business case to turn those into profitable innovation projects in alignment with the company's strategic goals into the China market.
  • Work closely with business intelligence team and explore the next hero product based on industry and category trends, consumer intelligence and competitor analysis on a regular basis.
  • Work closely with manufacturers to deliver world-class innovative products based on launch timeline.
  • Lead a talented NPD team in the creation and development of holistic value propositions (concept, product, positioning, financials & forecasts) that meet the needs of the consumer target and that can be sustainable business models.
  • Be the in-house scientific expert to educate the product unique selling points with proven science.
  • Stay on top of China general trade regulations for product compliance.
  • Work closely with the China sales team to develop market-specific product strategy.

This role requires a Nutrition or Marketing related degree with 5+ years of experience in the FMCG industry, preferably with a consumer health industry background. Fluency in English and Mandarin is essential, as well as high level of accuracy and attention to detail. Good communication skills and the ability to deal with people from different backgrounds and cultures are crucial.

You will be working in a dynamic, fast-paced environment, and will need to think "out of the box" to lead and execute market research using divergent platforms/tools. You will also need to work closely with the China sales team to develop market-specific product strategy.

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