Ancillary Product Specialist

2 months ago

Brisbane, Queensland, Australia Virgin Australia Full time
Ancillary Product Specialist Role

We're seeking a highly skilled Ancillary Product Specialist to join our team at Virgin Australia. As a key member of our ancillary product team, you'll play a crucial role in nurturing our existing flight ancillary products and driving growth through innovative strategies.

Key Responsibilities:
  • Optimize and increase digital conversion across ancillary product portfolio by understanding shopping behaviors and influencing booking workflows
  • Identify enhancements to ancillary products to strengthen the customer proposition
  • Subject matter expert for the baggage and fee portfolios
  • Manage financial and operational performance to agreed specifications
  • Increase attachment rates across all distribution channels of the ancillary product portfolio
  • Assist with onboarding of new ancillary products
  • Contribute to future merchandising strategy and development priorities
  • Design, brief, and execute tactical roadmap initiatives to increase ancillary revenue in support of the Ancillary Merchandising and Tactical Manager
  • Review product types and competitor markets to formulate optimal digital selling propositions
  • Influence and collaborate on future ancillary strategy as it applies to placement and promotion in our digital platforms
  • Act upon customer feedback and contribute to improved customer experience and increase likelihood to recommend metrics across digital touchpoints and specific product areas
  • Contribute to performance management reporting
  • Seek opportunities to innovate with partners to improve guest experience (NPS), reduce cost, and create growth opportunities
Requirements:
  • Knowledge of best practice digital purchasing behavior and merchandising techniques to maximize conversion rates
  • 2+ years of experience in an e-commerce role in the airline or travel industry
  • Understanding of EMDs and ancillary products within the GDS space
  • Ability to assess and develop opportunities to drive positive VA outcomes
  • Demonstrated results in highly commercial environments
  • Developing commercial awareness and business acumen
  • Solid relationship and portfolio management skills
  • Proven ability to build strong stakeholder relationships and navigate complex organizational accountabilities
  • A planned and systematic approach to business improvement that relies on detailed analysis and collaboration to produce specific outcomes
  • Excellent written and verbal skills with the ability to communicate complex thoughts and ideas clearly
What We Offer:
  • Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
  • Flexible working arrangements (including work hours and work from home)
  • Discounts on travel insurance, car hire, accommodation, and experiences worldwide
  • Discounted Virgin Australia Lounge membership
  • Hospitality, retail, technology, beauty services, and wellness discounts
  • Wellness support, including the betterme digital wellbeing platform
  • A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social, and financial
  • Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

We're committed to creating an inclusive and diverse workplace where everyone feels valued and respected. We welcome applications from individuals from diverse backgrounds and encourage you to apply if you're passionate about delivering exceptional customer experiences and driving business growth.

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