Growth Marketing Manager

17 hours ago


Waterloo, Australia at Sonder Full time
About the Role

We are seeking a highly skilled Growth Marketing Manager to join our team at Sonder. As a key member of our marketing team, you will be responsible for driving business growth through strategic multi-channel campaigns and a robust blend of demand generation and account-based marketing (ABM).

Your mission will be to meet ambitious revenue targets by engaging and converting prospects, leveraging personalized campaigns and demonstrating our solution's value through product insights, customer advocacy, and ROI metrics.

Key Responsibilities
  • Work directly with the enterprise sales team to identify and create ABM strategies for target accounts
  • Implement best practice initiatives and approaches to generate influence at key accounts and create new pipeline
  • Focus on account coverage, multithreading, and building strong brand relationships - while personalizing offers and product use cases to target accounts
  • Refine and evolve our ICP scoring, personas, and buyer journeys for enterprise prospects
  • Build influence and account coverage campaigns to excite and engage key personas across your target account lists
  • Use third-party and first-party data as well as multi-touch attribution tools to provide rich ABM insights
  • Work with Hubspot CRM team to track and report on key metrics, with SQL and pipeline generated as the north star
  • Quantify impact by owning Marketing's KPI dashboard and reporting on creating MQL and moving them to SQL
  • Conduct regular sales workshops to review campaign performance and pipeline impact while establishing a continuous feedback loop (encompassing market trends, customer needs, pains, and competitive factors)
  • Run campaign retros with relevant stakeholders (design, content, and growth marketing teams) to better understand what's working in the market, what's resonating, and what's not landing to continuously improve and focus efforts with increasing returns
Requirements
  • Years of experience in digital marketing
  • Experience in B2B demand generation. Ideally worked in SaaS marketing products and services
  • Experience targeting enterprise/high ACV customers ($100k+)
  • Track record of above-benchmark success for demand generation targets and revenue generation
  • Proven ability to measure impact and ROI of campaigns on revenue targets
  • Someone passionate and who pushes the boundaries
  • Past experience leading; email campaigns, LinkedIn campaigns, video campaigns, webinar-driven campaigns, and ABM approaches
  • Hubspot experience essential
  • Prior experience with leveraging internal and external data to benchmark, measure success, and continuously improve
What We Offer
  • Hybrid and flexible working environment. Enjoy the perfect balance of in-office collaboration and work-from-home flexibility, empowering you to optimize your productivity and work-life balance.
  • Gain free access to the Sonder app for you and your family, offering 24/7 on-demand support for health, wellbeing, and safety.
  • $1000 annual contribution as part of your development plan + 2 days of study leave
  • Paid parental leave with an attractive return-to-work policy, 12 weeks for Primary Carers and 4 weeks for Secondary Carers, plus our Primary Carers return to work at 80% for the first 3 months at full pay.
  • Participate in our Employee Share Option Plan (ESOP) for you to be a part of Sonder's success.
  • Salary packaging novated leasing.
  • Access $250 annually to fund to invest in your wellbeing, empowering you to choose the support that best fits your needs.
  • Free coffee on Tuesdays and catered lunch on Thursdays.
  • Team social fund to connect with your team, plus monthly company-wide social events.
  • Dog-friendly office.
  • Volunteer leave. 2 days per year to participate in meaningful causes and contribute back to the community.


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