Growth Marketing Strategist

2 days ago


Waterloo, Australia at Sonder Full time
About the Role

Sonder is a leading active care technology company that empowers organisations to improve the wellbeing of their people. As a Growth Marketing Manager, you will play a critical role in driving Sonder's growth through strategic multi-channel campaigns and a robust blend of demand generation and account-based marketing (ABM).

Key Responsibilities
  • Develop and execute ABM strategies for target accounts in collaboration with the enterprise sales team
  • Implement best practice initiatives to generate influence at key accounts and create new pipeline
  • Focus on account coverage, multithreading, and building strong brand relationships while personalising offers and product use cases
  • Refine and evolve ICP scoring, personas, and buyer journeys for enterprise prospects
  • Build influence and account coverage campaigns to engage key personas across target account lists
  • Utilise data and multi-touch attribution tools to provide rich ABM insights
  • Work with the Hubspot CRM team to track and report on key metrics, with SQL and pipeline generated as the north star
  • Quantify impact by owning Marketing's KPI dashboard and reporting on creating MQL and moving them to SQL
  • Conduct regular sales workshops to review campaign performance and pipeline impact while establishing a continuous feedback loop
Requirements
  • Proven experience in digital marketing, with a focus on B2B demand generation and ABM
  • Experience targeting enterprise/high ACV customers ($100k+)
  • Track record of above-benchmark success for demand generation targets and revenue generation
  • Proven ability to measure impact and ROI of campaigns on revenue targets
  • Hubspot experience essential
  • Prior experience with leveraging internal and external data to benchmark, measure success, and continuously improve
What We Offer
  • Hybrid working environment + modern office facilities
  • Learning fund - annual contribution + 2 days of study leave to support your personal development
  • Paid parental leave with an attractive return to work policy
  • Participate in our Employee Share Option Plan (ESOP) for you to be a part of Sonder's success
  • Induction and onboarding designed to make you succeed in your new role
  • Salary packaging and novated leasing
  • Wellbeing support to invest in your own wellbeing
  • Free coffee Tuesdays and catered lunch on Thursdays
  • Team social fund to connect with your team, plus company-wide social events
  • Dog-friendly office
  • Volunteer leave - 2 days per year to participate in meaningful causes and contribute back to the community


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