Experience-Driven Marketing Leader

13 hours ago

Adelaide, South Australia beBeeMarketing Full time $120,000 - $140,000

Transformative Marketing Visionary

We seek a seasoned Marketing Director to spearhead our brand narrative, harmonizing digital, social, CRM, partnerships, PR, and analogue efforts. Key responsibilities include:

Job Overview

Achieve a 360° marketing strategy that resonates with our audience.

Craft and execute campaigns that highlight sustainability, community involvement, and eco-friendly operations.

Develop engaging activations and loyalty programs that foster guest loyalty.

Manage multichannel media presence, balancing paid, earned, and owned media.

Nurture relationships with journalists, creators, and local influencers to maintain a fresh conversation.

Analyze performance data to inform strategic decisions.

Promote the brand voice through compelling headlines, hashtags, and visual identity.

Requirements

  • Degree in marketing, business, or related field
  • 4+ years of experience leading marketing for lifestyle hotels, hospitality groups, or experience-driven brands
  • Strategic thinking combined with hands-on execution
  • Effective storytelling, presentation skills, and ability to rally partners around a shared vision
  • Adaptability, creativity, and passion for sustainability

Benefits

This role offers a dynamic work environment, opportunities for growth, and the chance to make a meaningful impact on our brand's success.

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