Experience-Driven Brand Manager

3 days ago

Adelaide, South Australia beBeeSustainability Full time $130,000 - $170,000
Marketing Leader Opportunity

As a Marketing Director, you will have the chance to craft unique experiences that transport guests to a world of wonder. This role involves shaping the narrative of our brand and bringing our property to life.

This is an opportunity for creativity and showcasing marketing prowess on a global stage.

Main Responsibilities:

  • Craft and launch a comprehensive 360° marketing strategy across digital, social, CRM, partnerships, PR, and analogue initiatives.
  • Highlight our commitment to sustainability through every campaign, spotlighting up-cycled design, community roots, and eco-friendly operations.
  • Develop playful activations and loyalty moments that surprise, delight, and keep guests coming back for more.
  • Optimize our multichannel approach, balancing paid, earned, and owned media to create an unmistakable experience across all touchpoints.
  • Nurture relationships with journalists, creators, and local legends to maintain a fresh conversation around our brand.
  • Drive growth by tracking performance, testing, tweaking, and pruning initiatives for maximum impact.
  • Protect our brand voice by ensuring every headline, hashtag, and visual element embodies playfulness, nostalgia, and nature-first thinking.

Requirements:

  • A diploma or degree in marketing, business, or a related field.
  • 4+ years of experience leading marketing for lifestyle hotels, hospitality groups, or experience-driven brands.
  • A strategic mind paired with hands-on hustle – you can zoom out to annual plans and zoom in to day-one launch details.
  • Storytelling flair, presentation confidence, and a knack for rallying partners around a single idea.
  • Calm juggling of deadlines without sacrificing good humour.
  • A genuine passion for sustainability and the ability to weave eco-values into every campaign.

Bonus points if you have local knowledge of Adelaide's cultural scene and media landscape.

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