Senior CRM Strategist

19 hours ago

Brisbane, Queensland, Australia beBeeCustomerCentric Full time $98,765 - $123,456
Job Title: Senior CRM Strategist Develop and Deliver Customer Lifecycle Program As a Senior CRM Strategist, you will play a key role in developing and delivering our customer lifecycle program. This program is designed to enhance retention rates and maximize lifetime value. To be successful in this role, you will need to drive the execution of customer lifecycle programs aligned with business goals. Your responsibilities will include: 
  • Managing end-to-end campaign development, including lifecycle, loyalty, and service communications
  • Collaborating with stakeholders to optimize CRM programs and journey automations, emphasizing personalization
  • Developing and implementing triggered automated programs that meet business objectives
  • Analyzing campaign performance to drive KPIs and enhance customer experiences
 Required Skills and Qualifications To excel in this role, you will need: 
  • Strong experience in Lifecycle Marketing, mapping and creating lifecycle journeys across omni channel
  • Demonstrated ability to plan, organize, prioritize, and execute simultaneous projects with attention to detail and swift execution
  • Excellent analytical skills with data interpretation and actionable insights
  • Strong communication and collaboration skills, with cross-functional work and result-driven mindset
  • Familiarity with marketing automation platforms and willingness to learn new technologies
 Benefits As a member of our team, you can expect: 
  • A supportive team environment that values diversity and inclusion
  • A global retail leader committed to your professional development
  • Exposure to global experiences and audiences in Australia, New Zealand & Canada
  • Employee benefits and discounts on our full range of products
  • A modern office with collaborative spaces and amenities

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