Digital Media Growth Leader

2 days ago

Sydney, New South Wales, Australia beBeePaidSocial Full time $90,000 - $120,000
Job Title: Paid Social Director

Role Summary:

We are seeking a highly skilled Paid Social Director to lead our social media strategy and team. This is an excellent opportunity for someone who has a passion for digital media and a talent for creating innovative campaigns that drive growth and engagement.

Key Responsibilities:
  • Develop a comprehensive paid social strategy, collaborating with editorial and audience growth teams.
  • Guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.
  • Drive growth with existing audiences and attract new audiences to key marquee brands or platforms.
  • Explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.
  • Regularly monitor performance and adjust strategy for Mamamia brand, show, and sub-brand channels.
  • Track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth.
  • Leverage social media monitoring tools and industry research to generate insights that inform data-driven content creation.
  • Provide guidance, training, and support to team members on social media best practices and platform updates.
Qualifications:
  • Minimum of 5 years of demonstrated experience in digital media management, with a track record of successful social media strategies.
  • Strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.
  • Experience leading and managing a social media team, with the ability to delegate tasks and drive team success.
  • Strategic thinker who can develop innovative social media strategies aligned with business goals and audience interests.
  • Team player with effective communication and the ability to give and receive feedback with honesty and respect.
  • Ability to prioritise the needs and perspectives of our audience and commercial partners in decision-making.
  • Adaptability and creative problem-solving in a fast-paced environment.

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