Leader in Digital Media Strategy

24 hours ago

Sydney, New South Wales, Australia beBeeDigital Full time $120,000 - $140,000

Performance Media Leader

About the Role

We are seeking an accomplished digital media specialist to drive success in our digital marketing efforts. As a Performance Media Director, you will lead a team in building, optimizing, and executing successful digital campaigns.

Responsibilities
  • Leverage innovative media buying techniques to promote artists and drive eCommerce performance.
  • Lead by example, setting up, optimizing, and troubleshooting campaigns to achieve key performance indicators (KPIs).
  • Support labels in planning biddable media campaigns across display, video, search, and social platforms.
  • Manage media budgets, draft and revise media schedules, along with accompanying rationale.
  • Ensure campaigns are created and implemented to best achieve campaign performance and media efficiency goals.
  • Use insights from internal and external sources to build a case for campaign strategy.
  • Build and manage biddable media campaigns within demand-side platforms and across partners such as Meta, TikTok, Google Ads, DV360, etc.
  • Collaborate with the wider team to report performance and deliver campaigns in line with performance targets, and with label teams to recommend optimal content and asset creation.
  • Cultivate and mentor other members of the PM team to ensure they have the tools and skills to deliver on their campaigns.
  • Participate in developing the PM strategy to align with the broader commercial strategy and deliverables.
  • Analyze and optimize campaign structures to deliver on KPIs, ensuring accurate measurement and providing hands-on guidance to the team.
Requirements
  • Expert-level proficiency in Meta, TikTok, and Google Ads, with a demonstrable history of optimizing campaign structures to deliver on KPIs.
  • Strong expertise in event tracking, server-side tagging, and attribution to ensure accurate measurement.
  • Media agency experience preferred.
  • 8+ years of direct experience within digital media and performance marketing channels such as paid search, programmatic paid social.
  • 2+ years of management experience.
  • Tertiary qualifications in business, marketing, commerce, media, or other relevant areas are preferred.
  • Results-driven, with a strong understanding of event tracking, app conversions, and customer acquisition.
  • Experience in marketing with media partners and publications; obtaining and reviewing quotes, making recommendations, and negotiations, etc.
  • Ability to analyze performance of channels and shift media spend in response on a regular basis.
  • Experience in budget management with an ability to analyze performance of different channels.
  • Excellent written and verbal communication skills, organized, adaptable, and a problem-solver.
  • Ability to work collaboratively in a team environment and provide input.
  • Excellent at working and delivering against deadlines, thinking proactively with the ability to meet goals under pressure.
Benefits
  • Career opportunities – unique and rare chance to elevate your career in a supportive, motivated, and ambitious team
  • The opportunity to join a leading music company
  • All the perks of working within the music industry
  • Strengths-based learning and development opportunities
  • Much more…
About Us

We value diversity and inclusion as an equal opportunity employer. We encourage applicants from all backgrounds to apply for our roles regardless of gender, race, ethnicity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background. We also encourage people from all cultural backgrounds to apply, including First Nations people.

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