Global Mandarin Markets Expansion Manager

3 days ago


Australia Crimson Global Academy Full time
About Crimson Global Academy

Crimson Global Academy is a pioneering global online high school that has revolutionized the education landscape. Founded in 2019, our mission is to provide personalized education to students worldwide, empowering them to become future leaders.

Job Summary

We are seeking an experienced Marketing Manager to lead our Mandarin markets expansion efforts. As a key member of our global marketing team, you will be responsible for developing and executing a growth strategy to increase enrollments and re-enrollments among Mandarin-speaking families in ANZ, US, and Europe.

Key Responsibilities
  • Develop and lead the growth strategy for Mandarin markets, aligning with our sales plan and ensuring effective use of marketing budget
  • Lead end-to-end planning, execution, and optimization of local marketing, digital, and growth campaigns
  • Own the targets and funnel, monitoring the pipeline of prospective families and reporting on marketing touchpoints and campaign performance
  • Partner with our sales team to nurture prospective families through to enrollment
  • Design and create marketing campaigns with the Design team to create positive customer experiences and increase enrollment
  • Partner with the global marketing team to tailor events, PR content, landing pages, social posts, and more to promote local events and initiatives
  • Strategize and maintain an events calendar of in-person and online seminars, webinars, and panel events to grow enrollment interest
  • Lead partnerships and business development opportunities
  • Grow re-enrollments through a community-centric calendar of events and campaigns that you lead, in partnership with CGA's global community team and school faculty
  • Share best practices with global marketing and sales colleagues while adapting new ideas for the wider region
Requirements
  • 5+ years of experience in marketing to Mandarin-speaking families outside of Mainland China
  • Native Mandarin and fluent English verbal and written communication skills
  • Experience in the education technology or schooling industry is a plus
  • Adaptability and growth mindset to arising opportunities and new initiatives
  • Comfortable working in an international technology company with colleagues from all over the world
Why Work for Crimson Global Academy?
  • Flexible working environment: you will be empowered to structure how you work
  • Limitless development and exposure: our internal promotions/role changes made up 33% of all recruitment last year
  • Psychologist on staff
  • Impressive fireside chats and workshops to help the team continuously level up
  • Radical Candour is a feedback approach we live by
  • We're a global player with 28 markets (and growing) across the globe


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