Strategic Growth Director

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $140,000
Job Description

Elevate the Brand: A Strategic Marketing Vision

This is a rare opportunity to shape the marketing vision of a globally respected educational institution. As a highly creative and strategic Sales & Marketing Director, you will blend strategic direction with hands-on execution to develop high-level campaigns and deliver results.

Key Responsibilities:

  • Develop and implement a bold and ambitious marketing strategy that enhances the college's reputation and attracts high-calibre students across Sydney.
  • Drive business growth through proactive business development, identifying and securing new opportunities, partnerships, and revenue streams to expand the college's reach and impact.
  • Lead the creation of integrated campaigns that showcase the college's offering, values, and achievements across digital, print, PR, and social media platforms.
  • Manage all content development - from concept through to execution - ensuring all output is aligned with the college's tone, visual identity, and premium positioning.
  • Source, brief, and manage freelance creatives (designers, writers, videographers) and external agencies as required.
  • Oversee the website, social media channels, email campaigns, and promotional materials to ensure consistent and effective engagement.
  • Identify new partnership and brand-building opportunities, both domestically and internationally.
  • Monitor, analyse, and report on campaign performance, using insights to optimise future activity and demonstrate ROI.
Requirements
  • 10+ years' experience in a broad marketing and sales role, ideally within start-ups, luxury brands, lifestyle, or education sectors.
  • Experience in Business Development and driving growth for a company.
  • Proven ability to analyse data to drive decisions, skilled in interpreting analytics, measuring impact and adjusting strategy accordingly.
  • A highly creative individual with a strong eye for design and storytelling, and a portfolio of impactful campaign work.
  • Able to think strategically while confidently delivering day-to-day marketing execution.
  • A self-starter with a proactive, can-do attitude, able to work autonomously and make things happen.
  • Experience managing freelance creatives and/or agencies.
  • Strong digital expertise, including SEO, content marketing, social media, and CRM/email campaigns.
  • Exceptional written and verbal communication skills, with strong stakeholder engagement experience.
  • Evidence of continued professional learning, industry engagement or thought leadership throughout career.
About You

We're looking for a highly motivated and experienced marketing professional who is passionate about elevating the brand and driving business growth.

As a key member of our team, you will have the opportunity to shape the marketing vision and strategy, and contribute to the success of our organisation.

If you're a creative and strategic thinker with excellent communication skills, we encourage you to apply for this exciting opportunity.

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