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Digital Search Expert

3 weeks ago

Melbourne, Victoria, Australia beBeeSearch Full time $90,000 - $120,000
About Us">

We specialise in crafting valuable experiences for people and brands by harnessing design and technology.

Our work seamlessly connects the potential of key technologies, platforms, and new ventures to create more valuable experiences between people and brands.

  • We believe every interaction with a brand should deepen a customer's relationship and give them a reason to be loyal.

As a Search Analyst, you will collaborate with our SEO team to provide multichannel analysis and insight to address global search trends towards AI search usage.

This is a highly collaborative role that requires you to work closely with various stakeholders, including PR, Community, and Social Media teams, as well as developers, business analysts, and product owners.

Main Responsibilities:
  • AI Search Strategy & Monitoring: Track and analyse how our brand and products are represented in AI-generated search results.
  • Agile SEO Integration: Work within an agile framework to integrate SEO requirements into the development workflow.
  • Multichannel Content Strategy: Develop and execute a comprehensive content strategy that aligns with our SEO objectives.
  • Cross-Functional Collaboration: Partner with the PR team to ensure press releases and media mentions are optimised for AI retrieval.
  • Content Creation & Optimisation: Guide the creation of content that is structured and optimised for AI ingestion.
  • Data Analysis & Reporting: Regularly report on the performance of our AI search strategies using data from monitoring tools and other platforms.
Requirements:
  • 4+ years of experience as an SEO specialist.
  • Proven experience in SEO, with a strong understanding of fundamental SEO principles.
  • Demonstrable experience working within an agile framework.
  • Experience in developing and executing a multichannel content strategy.
  • Demonstrable experience working with and influencing PR, Social Media, or Community teams.
  • A solid grasp of how generative AI and Large Language Models (LLMs) work.
  • Excellent data analysis and reporting skills.
  • Exceptional communication and stakeholder management skills.
  • A proactive, adaptable, and innovative mindset.
Become a part of our team and contribute your skills and experience to help drive business success