Digital Search Strategist

1 week ago

Melbourne, Victoria, Australia beBeePaid Full time $110,000 - $135,000

Search Engine Marketing Specialist

We are looking for a skilled Search Engine Marketing Specialist to develop and execute global paid search strategies across platforms like Google Ads and Microsoft Advertising. This role is critical in driving customer acquisition, improving brand visibility, and maximizing return on ad spend.

With technical expertise and data-driven insights, you'll manage complex campaigns, identify growth opportunities, and refine strategies to deliver outstanding results. Collaborating closely with cross-functional teams, you'll ensure our paid search initiatives contribute to the company's global growth and marketing objectives.

Key Responsibilities:

  • Develop and execute global paid search strategies, managing campaigns across Google Ads, Microsoft Advertising, and other search platforms.
  • Conduct detailed keyword research and audience segmentation to identify high-performing opportunities.
  • Create compelling ad copy and optimize landing pages to improve conversion rates.
  • Manage budgets, bid strategies, and targeting settings to maximize campaign performance.
  • Monitor, analyze, and report on key performance metrics such as CPA, CTR, and ROAS, making data-driven decisions to refine campaigns.
  • Test and iterate ad creative, landing pages, and bidding strategies to continuously improve results.
  • Collaborate with cross-functional teams, including design, analytics, and SEO, to align search efforts with broader marketing goals.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in paid search, with a proven track record of driving measurable results.
  • Expertise in platforms such as Google Ads, Microsoft Advertising, and GA4.
  • Strong analytical skills with experience using tools like Looker Studio for performance reporting.
  • Familiarity with A/B testing and optimization techniques for ads and landing pages.
  • Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
  • Excellent communication skills, capable of presenting insights and recommendations to stakeholders.

Why Join Our Team:

  • Be part of a rapidly growing company that's shaping the future of how people connect online.
  • Contribute to a product that impacts millions of users worldwide, driving innovation in digital experiences.
  • Enjoy a collaborative, inclusive, and creative work environment that values diversity and fosters professional growth.
  • Benefit from a competitive compensation package, flexible work arrangements, and a commitment to work-life balance.

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