
Customer Insights Specialist
3 days ago
Job Title: Customer Insights Specialist
OverviewThis is a 12-month contract role focused on turning raw data into meaningful insights to better understand and engage with customers and drive smarter business decisions.
Responsibilities- Analyzing and interpreting customer data to uncover trends, behaviors, and opportunities that inform business strategies.
- Building and maintaining dashboards, tracking KPIs, and delivering both BAU and ad-hoc analytics with actionable recommendations.
- Creating, populating, and distributing CRM reports to relevant stakeholders.
- Developing and deploying customer segments across CDP and Emarsys, enabling targeted activation across Meta, Google, Criteo, and other external channels.
- Maintaining CRM data integrity, ensuring compliance with Australian data and marketing standards.
- Configuring, managing, and supporting customer platforms such as CDP, Yotpo, Emarsys, and Experian.
- Troubleshooting and translating business needs into technical solutions.
- Collaborating with developers/engineers to drive process improvements.
- 3+ years' experience in CRM or customer data analytics roles.
- Proven track record in customer analytics within a retail or consumer-focused environment – multi-brand experience beneficial.
- Strong analytical skills with experience in data mining and using reporting/visualisation tools.
- Expertise in interpreting customer data and turning it into actionable insights that drive business outcomes.
- Hands-on experience with customer tech stacks – CDP and ESP experience is beneficial.
- Experience building customer segments for multi-channel activation (email, digital, paid media, CRM).
- Strong problem-solving skills with the ability to troubleshoot technical issues and collaborate effectively with engineers.
- Generous employee discount for you and your immediate family.
- An extra 4 days a year of Life Leave.
- Flexible paid Parental Leave.
- Career growth and development opportunities.
- Access to professional and confidential support via our Employee Assistance Program (EAP).
Are you looking for a role where you can bring data to life and shape how we connect with our customers?
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