Customer And Market Insights Specialist

About us

To be Australia's Bank of choice we need to be constantly changing and evolving, offering our customer's creative and innovate products and services. Our Customer Insights & Marketing Performance Team manage the delivery of insights and performance reporting to inform strategy and drive business growth through best-in-class marketing with a customer focus.

This Centre of Excellence is data driven, led by best practice, connected, and performance orientated - a team of SMEs delivering insights and initiatives across Group Marketing.

About the team and role

We currently have a permanent opportunity for a Customer and Market Insights Specialist to join the team. Reporting into the Head of Customer Insights and Marketing Performance you will coordinate, plan, develop and deliver customer and market insight solutions into Group marketing that inform strategy development, marketing execution, and prioritisation of operational activities across the organisation in Consumer, Business and Agribusiness divisions.

Collaborating closely with the Customer and Market Insights Manager, Data Insights team, Digital Marketing, Group Marketing, and key internal stakeholders to help inform strategy development, campaign planning, and the testing/validation of marketing communications. No two days will be the same as your work will cover diverse areas of research, including both qualitative and quantitative customer and market data sets.

Your expert analytic skills will see you derive deep insights and recommendations that you will present, telling a story with the data and being able to talk to your findings in detail. You'll bring your great listening skills and ability to ask the right questions to a role where you'll have the opportunity to add value as you grow your career with us. Ideally you will be familiar with survey platforms (Qualtrics, Survey Monkey or equivalent), and have experience in the customer market research space. Most importantly you'll be a strong communicator who enjoys being a trusted advisor to stakeholders, and who wants a role with ownership and the opportunity to explore business outcomes.

Preferably this role will be based in one of our Victorian office locations in Melbourne or Bendigo for the 1-2 days that you're in the office, however we are open to other locations. Noting that hybrid ways of working are core to how we operate today.

**As the Customer and Market Insights Specialist, you'll get to**:
Take briefs, identify opportunities, and work with internal data sets of external partners to provide customer and market insights to address stakeholder requests
Create and build surveys and customer insight engagement programs to support stakeholder requests
Utilise existing data sources to provide customer and market insights
Develop and present recommendations to the Customer Marketing teams and key stakeholders
Provide regular and ad hoc reporting that support Customer Marketing teams and internal stakeholder requests
Work collaboratively to support the group marketing teams in optimising marketing outcomes using data insights and analysis
Manage and optimise external subscriber relationships to deliver required market and customer data sources

About you

**To be successful in the role, you'll have**:
Prior experience within a market research team, analytics team, and insights or related industry
The ability to communicate complex quantitative and qualitative analysis in a clear, precise, and actionable manner
A strong understanding of quantitative and qualitative market research approaches
Demonstrated experience collating information and drawing trends or insights relevant to an audience
Proven capabilities performing data mining and/or analysis across customer data from disparate sources and data models
Experience in designing and executing market research surveys, interviews, focus groups and other research methodologies
Proven Market research analysis experience, ideally working in a regulated industry
Demonstrated experience in analytical problem solving and working with large data sets
Strong software skills across Microsoft Outlook, Word, Excel, PowerPoint, Visio, and Adobe
Good experience in presenting to stakeholders
Working knowledge of data structures and statistical data analysis
Experience working with data visualisation tools

What we offer

There's so much more to a career with Bendigo and Adelaide Bank than just banking.

Working with us opens the door to a whole lot more than a fee free account. Get real benefits, work life balance and flexibility. A career with Bendigo and Adelaide Bank will see you become part of the team, your contribution will be valued, and you'll get all the assistance you need to reach your full potential.

Bring your brilliant mind and we'll help you take your learning to the next level with on-the-job training and external development opportunities - we want you to shine. After all, YOU are the difference that makes