Strategic Consumer Insights Lead

2 weeks ago

Melbourne, Victoria, Australia beBeeConsumer Full time $130,000 - $140,000
Job Title

This role is responsible for leading and embedding consumer-first thinking across all brand, portfolio and commercial strategy decisions. You will oversee end-to-end research projects, manage tracking programs, drive best-in-class methodologies and influence senior stakeholders with clear insights that lead to action.

The ideal candidate will have expertise in designing and managing consumer research projects, building frameworks for competitive benchmarking, NPD preference testing and sensory evaluation. They will also be able to communicate consumer learnings to senior leadership and cross-functional stakeholders.

Key Responsibilities:

  • Design and manage consumer research projects in partnership with agency suppliers
  • Lead DON's brand health tracking program and flexi-modules
  • Build and manage frameworks for competitive benchmarking, NPD preference testing and sensory evaluation
  • Communicate consumer learnings to senior leadership and cross-functional stakeholders
  • Manage trend and insights partnerships (e.g. Mintel, The Food People)
  • Act as the consumer voice in commercial and strategic forums
  • Assist with marketing team capability and uplift across insights methodologies
Why Work With Us?

We are a community crafting iconic products that people love. We offer a safe and supportive environment where you can be your authentic self, advance in your career if you choose to, be recognised and rewarded for your contributions, and make a positive difference in the community.

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