
Consumer Insights Executive
2 weeks ago
This role involves partnering with research agencies, marketing teams, and cross-functional stakeholders to ensure the voice of the consumer is at the forefront. You will oversee end-to-end research projects, manage tracking programs, drive methodologies, and influence senior stakeholders with clear insights that lead to action.
Key Responsibilities- Design and manage consumer research projects in partnership with agency suppliers
- Lead brand health tracking programs and flexi-modules
- Build frameworks for competitive benchmarking, NPD preference testing, and sensory evaluation
- Communicate consumer learnings to senior leadership teams and across the business
- Manage trend and insights partnerships (e.g., Mintel)
- Act as the consumer voice in commercial and strategic forums
- Assist with marketing team capability uplift across insights methodologies
- Manage the budget for sensory and consumer understanding initiatives
- You are a consumer insights leader with 5-7 years of experience in insights roles (client or agency side)
- Expertise in both qualitative and quantitative research methods
- Strong stakeholder engagement and influencing skills
- Experience managing research agencies and internal partnerships
- A tertiary qualification in Marketing, Business, or Commerce
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Melbourne, Victoria, Australia George Weston Foods Full timeJoin to apply for the Consumer Insights Manager role at George Weston FoodsJoin to apply for the Consumer Insights Manager role at George Weston FoodsDirect message the job poster from George Weston FoodsTalent Acquisition Business Partner at DON, George Weston Foods | Strategic Talent SolutionsAbout UsGWF is one of the largest food manufacturers in...
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