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Senior Marketing Strategist

4 weeks ago

Sydney, New South Wales, Australia Dew Software Full time

Dew Software is seeking a seasoned marketing professional to lead the development and execution of marketing strategies that drive brand awareness and lead generation. As the Senior Marketing Strategist, you will play a crucial role in shaping the company's marketing vision and direction.

Key Responsibilities
  • Develop and implement comprehensive marketing strategies to promote Dew Software's software solutions and services.
  • Create and manage marketing campaigns across multiple channels, including digital advertising, social media, email marketing, and content marketing.
  • Collaborate with cross-functional teams, including sales and product development, to create compelling marketing materials and content.
  • Manage the company's online presence, including the website and social media platforms, to ensure consistent branding and messaging.
  • Analyze market trends and customer insights to identify new marketing opportunities and target audiences.
  • Track and analyze marketing performance metrics to evaluate campaign effectiveness and make data-driven decisions.
  • Manage the marketing budget and allocate resources effectively to maximize ROI.
  • Stay up-to-date with industry trends and best practices to ensure the company's marketing strategies remain competitive.
  • Build and maintain relationships with industry influencers and partners to expand brand reach and enhance collaboration opportunities.
  • Plan and coordinate marketing events, such as webinars, conferences, and trade shows.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience as a Marketing Manager, preferably in the software or technology industry.
  • Demonstrated track record of developing and executing successful marketing strategies and campaigns.
  • Strong knowledge of digital marketing channels and tactics.
  • Experience with marketing automation platforms and CRM systems.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects and prioritize effectively.
  • Team-oriented mindset with strong leadership and collaboration skills.
  • Highly creative and innovative mindset.
  • Ability to thrive in a fast-paced and dynamic environment.